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Description
Description:
- Senior Marketing Manager, Accounting (182012-BR)
Job Description
Senior Marketing Manager, Accounting-182012-BR
Description
McGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Senior Marketing Manager, Accounting, based in Burr Ridge, IL.
The marketing manager develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This marketing manager is responsible for key Managerial Accounting and Principles of Accounting titles including best sellers such as Garrison: Managerial Accounting, Brewer: Managerial Accounting, and Wild: Fundamental Accounting Principles. Key revisions of Brewer and Wild publishing in 2012.
Essential Accountabilities:
* Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters
* Communicate to field sales force regarding important product information and marketing issues and trends
* Prepare, implement, monitor, review and evaluate marketing plans for selected titles.
* Analyze market trends and potential market opportunities and participate in market research, market planning and product development.
* Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance.
* Oversee an annual convention plan for educational markets.
* Participate in developing and implementing telemarketing strategies and campaigns.
* Develop and deliver training materials/manuals for sales representatives
* Participate in presentation of product at all national, regional and district sales meetings.
* Gather, assimilate and analyze competitive product information and report same to product development and sales.
* Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects.
* Work with editors in identifying reviewers at key schools to maximize sales.
* Provide assistance in closing business through personal visits with the sales representatives in key adoption situations.
* Supervise assistant and/or other clerical support personnel.
Qualifications
* Bachelor''s Degree required
* 3+ years marketing, sales or editorial experience in publishing is necessary
* Experience in the higher education industry strongly preferred
* Excellent interpersonal and communication skills both verbal and written.
* Approximately 30% travel required
The mission of The McGraw-Hill Companies is to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.
The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor''s, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.
The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.
Schedule
Full-time
Primary Location
US-IL-Burr Ridge
Job Type
Marketing/Communications
Organization
Higher Education Group
Corporate Brand
McGraw-Hill Education
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Details:
Job Id:
33069389
Posted / Updated:
2/14/2012 3:50:22 AM
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