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Description
Analyze customer ALB beverage sales data to determine ALB beverage category needs
Identify emerging trends for ALB recommending product assortment, merchandising and pricing strategies to grow the ALB business
Analyze competitive activity and recommend responses or alternative solutions
Consult with the brand and commercialization teams to develop specific customer solutions for ALB brands
Develop and recommend ALB category solutions working with commercialization teams
Develop ALB OBPPC plans and ensure sales teams understanding and execution
Function Specific Activities:
Provide information to The Company or The Coca-Cola system by
communicating local competitive activity, customer feedback/needs, and
market place successes in order to assist other Company or Coca-Cola
associates in identifying similar customer opportunities.
Analyze and report on business opportunities (e.g., Opportunity Gap
analysis), available syndicated services and data sources, and
project/activity results in order to advance the TMMC portfolio and
enhance business results.
Identify emerging market trends that may impact product distribution,
shelving, merchandizing, and pricing in order to develop strategies to
increase TMMC''s volume opportunities.
Coordinate activities and communications within The Company or
Coca-Cola system to ensure the Company speaks with one voice in the
messages delivered from various parts of The Company or The Coca-Cola
System.
Secure resource commitments from the
customer/bottler/distributor/broker/business team and Company or The
Coca-Cola Company in order to develop and execute the project plan.
Share information about the industry, segment and customer markets in
order to integrate The Company or The Coca-Cola System into the
customer planning/problem solving process.
Discuss priority focus area(s) with Company management in order to
gain agreement to priorities, access Company resources, and to provide
local market input to regional and national priorities.
Confirm your understanding of market levels, brokers and/or customers
business needs, issues faced, and opportunities with various customer
buyers in order to develop viable business plans and/or solutions.
Analyze potential competitive activities and responses to alternative
solutions (e.g., pricing decisions, equipment and marketing programs)
in order to refine best alternative solutions and develop contingency
plans.
Gather and analyze customer beverage sales data (e.g., brand, package,
cup set, package mix, pricing) in order to determine beverage category
needs, facilitate marketplace analysis, and determine operational
needs.
Education:Bachelor''s Degree or equivalent work experience
Related Work Experience:At least 6 months
Core Competencies:
Drives Innovative Business Improvements: Develops new insights into solutions
that result in organizational improvements; promotes a work environment that
fosters creative thinking, innovation and rational risk-taking.
Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives
while considering the impact of those decisions and activities on the ability
to achieve long-term goals.
Delivers Results: Focuses on the critical few objectives that add the most
value and channels own and others'' energy to consistently deliver results that
meet or exceed expectations.
Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas
and best practices in and outside the Company and embraces change introduced by
others.
Develops and Inspires Others: Builds and maintains relationships that
motivate, guide, and/or reinforce the performance of others toward goal
accomplishments. Develops self and others to improve performance in current
role and to prepare for future roles; seeks and provides feedback and coaching
to enhance performance.
Lives the Values: Demonstrates the values of The Coca-Cola Company through
words, actions, and by example; fosters an environment that reflects the values
of the company.
Technical Skills:
Annual Business Plan: Ability to prepare and implement annual business
plan for customer/territory.
Category Management: Knowledge of basic category management practices
(e.g. merchandising principles share of shelf space consumer and market
assessment).
Advancing the Customer Relationship: Ability to facilitate and
accelerate the business relationship based upon an understanding of the
customer. Includes the ability to actively listen and engage in
conversation with customers to uncover relevant information, resources
and solutions.
Application of Brand Knowledge: Ability to integrate Coca-Cola brands
with customers'' brands using brand knowledge.
Connecting Marketing Programming to Customer/Market Opportunity:
Ability to determine relevance of national programs to local customers
and markets.
Marketing Concept Knowledge: Knowledge of the basic marketing concepts
(i.e., brand positioning, brand architecture, SWOT Analysis and
competitive strategies to include competitive scope, strategic intent
and market share objectives, competitive positioning, strategic
posture, segmentation (channels) and competitive strategy).
Marketing Program Knowledge: Knowledge of KO national marketing
programs (e.g., NASCAR, Summer 2001 Can, Contour Cup).
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Details:
Job Id:
18266834
Posted / Updated:
2/24/2011 3:40:40 AM
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