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Description

Job Description As an important part of the Novartis Mulitple Scerlois marketing organization, this individual will be maximizing the sales and market share for Extavia and Giliena. This key brand team member will be responsible for developing , coordinating and implementing Customer Marketing Programs with the MS COE Account Manager and their target Providers, including Centers of Excellence. large specialist practices, and other customer types. This individual will significantly contribute to the development of 3 key areas, 1.) KOL development and engagement, 2.) Medical marketing messaging and strategy and 3.) Tactical program execution, as well as cross functional coordination with other brand members for professional/medical education programs, managed markets. Additionally, they will develop, coordinate and implement Customer Marketing Programs with local account management/sales teams and their key customers. They will collect customer insights, share with headquarters marketing, and translate these learnings to develop tactics for local programming. They will exhibit a thorough understanding of marketing processes and the ability to track and coordinate these programs through the approval process within our organization. They will serve as a liaison between Brand Marketing, Brand Managed Markets, local account management, and our customers in the creation and implementation of programs/tactics tailored to specific accounts or groups of accounts after gaining key customer insights.

KOL/influence mapping
KOL development and maintenance of message consistency
Up and Comer Identification and development
Congress planning activities associated with KOLs
Participation in the development of Medical marketing messaging and strategies
Development and Implementation of local advocacy programming (NMSS bike ride)

Details:

Job Id: 19360362

Posted / Updated: 4/5/2010 3:43:20 AM

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