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Description
Sears Holdings Management Corporation provides corporate services to Sears Holdings Corporation (NASDAQ: SHLD) and its family of companies, including Sears Roebuck and Co. and Kmart Corporation. The Promotions Manager is responsible for executing the promotional plan to sell for direct commerce. The Promotions manager should ensure the execution process is efficient, on track, analyze the effectiveness of the process on use of time and business results, manage the creative strategy for site promotions, and optimize marketing budget and resources for promotions department.Ownership of promotions process, its implementation, education and improvements Manage accountability and compliance for promotional process with Kmart.com business unit teams Lead creative strategy and articulate business needs in creative briefs for site promotional style guides by seasonal and for each business/verticals. Insure creative implementation is meeting communication and business needs.o Ensure creative alignment with preprint, email, direct mail, catalog, and brand campaignso Gather creative assets to support creative alignment with brandso Seasonal style guide kickoffs and reviews o Implement insights from competitive analysis work Manage creative review process and executive walk the wall creative reviewProject manage splash pages, business specific site experiences and other promotional projects while acting as liaison with User Experience, IT, operations, and creative to ensure the best customer experience, business results, and implementation success is met.Manage Operational effectiveness of promotional activity Manage on call schedules of promotions team and vendor teams Manage daily site check process Manage weekly site improvements process Ensure implementation methods meet guidelines for homepage weights and alt tags Manage coding and loading of brand stores and search ads Partner with web ops and IT for seamless promotional integration with OPS and IT processeso Insure production Issue resolution for promotions business Provide thought leadership in creative and promotions strategy for social media/community channelsManage promotional marketing budget and scope of work Monthly promotions expense forecasting Scope and invoice management Manage agency services for promotions team and merchants Manage ad allocation scope, homepage scope, splash page scope based on business need and budget Track change requests and root causesFacilitate A/B testing plans/strategy and execute supporting creativePartner with business GM, online DMM, and merchants to create optimal promotional strategy that supports sales goals Creative strategy Competitive analysis Manage online only eventsA comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:Medical and Dental PlansHealth Care and Dependent Daycare Flexible Spending AccountsShort and Long-Term DisabilityCompany Paid and Optional Life InsuranceBusiness Travel InsuranceMerchandise DiscountAdoption AssistanceKmart Advantage RxConSern Loans for EducationWorklife SolutionsVoluntary BenefitsCommuter BenefitsSears Holdings Corporation Associate Stock Purchase Plan401(k) Savings PlanVacation Time with Personal DaysNational Holidaysless than/ul
Details:
Job Id:
77824BR
Posted / Updated:
9/22/2010 4:05:44 AM
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