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Market Research Manager - Competitive Intelligence - Hartford, CT

Cigna
Hartford, CT
View Cigna Company Profile

Description

This position is responsible for working with the business units to conceptualize, design and executive competitive and market intelligence studies to better understand CIGNA's position in the marketplace, identify emerging competitors, and improve decision making and marketing/sales effectiveness related to customer and competitor insights. The position is expected to generate analysis with actionable insights that drive profitable growth.
Responsibilities
- Benchmark competitive metrics, key strategies and competencies to proactively identify opportunities and threats.
- Synthesized information from a variety of resources to present or address a competitive issue or question for senior management and other internal clients.
- Actively identify and utilize frameworks and tools to enhance the efficacy of the competitive intelligence process and the dissemination of competitive intelligence materials and information.
- Develop and maintain core competitive and market intelligence infrastructure.
- Leverage resources in other departments in order to achieve greater good for the organization.
- Mentor competitive intelligence analysts to include: advising on analytical approaches, recommending alternative information sources, and helping formulate implications and actionable insights.
Qualifications
- Education: BA/BS degree required; Master-s degree strongly preferred
- Experience/Accomplishments: Ten or more years experience in competitive intelligence, business analysis, marketing analysis or related field preferably within the health care industry.
- Skills: Computer literate and proven ability to handle multiple tasks and projects simultaneously.
Pay Benefits Work Schedule
CIGNA offers a competitive compensation and comprehensive benefits package including health and wellness benefits, 401k plan, and work/life balance programs, as well as opportunities for career growth and development.
How To Apply
We encourage you to complete all questions on the candidate profile if you wish to be considered for this opportunity.


Details:

Job Id: 62463

Posted / Updated: 11/5/2009 10:47:53 PM

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