Description
Orchard Supply Hardware (OSH), a member of the Sears Holdings Corporation (NASDAQ: SHLD) family of companies, is one of California’s largest hardware and garden retail chains with over 85 stores averaging 40,000 square feet. Since 1931 and with a consistent focus on Convenience, Service and Selection, we have helped generations of customers maintain and repair their homes and gardens with over 45,000 items, easy-to-shop stores and homespun hospitality. A refreshing alternative to the home improvement big boxes, OSH still serves California with the same simple retail philosophy developed long ago, Take good care of our customers and they will take good care of you.The E-Commerce Marketing Manager will be responsible for day-to-day marketing of the OSH web site and on-line initiatives in a cross channel environment. He or she will work with the merchandising team to ensure that on-line content is optimized to drive sales conversions. Additionally, he or she will work with members of the marketing team to ensure that on-line marketing is consistent with print, radio, and TV campaigns. The successful candidate will develop and optimize strategic on-line marketing campaigns to drive customer acquisition and retention, encompassing SEM, SEO, affiliate marketing, social media, e-mails and other on-line events.Job Responsibilities-Ensure e-commerce production schedules are in sync with store planned marketing events.-Participate in on-line merchandising strategies. -Develop, manage, and execute strategic plan for SEO and SEM based on results, trends and best practices in the market place.-Participate in the development and management of social networking strategy on platforms such as Facebook and Twitter.-Analysis of on-line customer research, current market conditions and competitor information.-Write briefs and interact with internal resources for the creation of marketing assets including promos, banner ads, e-mail blasts, landing pages etc, in conjunction with web site designer and e-commerce merchandising managers and marketing team.-Participate in merchandising strategies which increase sales conversion on-line and drive sales into the stores along with expansion of information on the web site.In addition to an outstanding career potential we offer a competitive compensation and benefit package including health, dental, matching 401(k) and employee discount. Please forward a resume to jan.lucas@osh.comEducation BA/BS in Marketing or BusinessExperience -Minimum 3 -5 years experience in e-commerce with a cross channel retailer preferred.-Thorough understanding of SEO, SEM and e-mail marketing strategies.-Have worked with affiliate programs, SEO, SEM and e-mail marketing providersSkills -Strong written and verbal communication skills.-Multi-task oriented and excellent time management skills-Proficient in MS Office -Strong analytic skills and project management skills-Clear understanding of web technologies, browsers, content management and processesOther -Willingness to take responsible risks to improve business results-Monitor industry trends and competitor web sites, provide recommendations and best practicesA comprehensive and competitive benefit program is designed to meet the needs of our associates and their families. Benefits eligibility depends on employment classification, location, and other variables. Benefits offered include:Medical and Dental PlansHealth Care and Dependent Daycare Flexible Spending AccountsShort and Long-Term DisabilityCompany Paid and Optional Life InsuranceBusiness Travel InsuranceMerchandise DiscountAdoption AssistanceKmart Advantage RxConSern Loans for EducationWorklife SolutionsVoluntary BenefitsCommuter BenefitsSears Holdings Corporation Associate Stock Purchase Plan401(k) Savings PlanVacation Time with Personal DaysNational Holidays/ul
Details:
Job Id:
95873BR
Posted / Updated:
6/19/2011 3:40:27 AM
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