Description
Vice President, Marketing & Communications
Commercial Markets
Overview of the Position
Based in Hartford, CT, this role will report directly to the Executive Vice President, Marketing & Communications for The Harford, with a dotted line reporting relationship to the President of Commercial Markets. This person will be responsible for leading the strategic development and implementation of an ongoing, comprehensive external and internal communications program to support the vision and business goals of The Hartford''s Commercial Markets business. The individual will be a critical member of the senior leadership team of the business and will serve as the single point of contact regarding all communications, brand positioning, advertising, and marketing services efforts in alignment with the business strategies.
Responsibilities
* Utilize superior leadership skills and broad management experience to effectively create the overarching communications strategy, in conjunction with the President and his leadership team, that will forward the business goals of The Hartford''s Commercial Markets business.
* Play key role in developing and leading the overall internal communications for The Hartford''s Commercial Markets business to ensure that employees are engaged in the business''s strategy.
* Drive external communications, including media relations strategy, executive positioning, thought leadership and sales engagement across Commercial Markets and for each of the business segments, including supporting the business''s product launches and divisional marketing efforts in cooperation with the Commercial Markets marketing organization.
* Provide executive communications strategic direction for, and support of, the communications needs of the President of Commercial Markets, including overseeing the development of internal and external speeches and presentations, talking points for town hall meetings, internal video reports, leadership summits, media-related activities and other materials.
* Provide strategic communications, advertising, branding, and marketing consultation to the Commercial Markets leadership team.
* Serve as a senior member of The Hartford''s Marketing & Communications leadership team and as a senior member of the Commercial Markets team.
* Develop and implement dynamic, multi-channel communications to significantly enhance employee and media awareness and engagement in growth strategy, vision and values, and key organizational activities.
* Create and drive a proactive strategy and framework for crisis communications.
* Build and maintain strong relationships with all lines of business and other marketing and communications executives at The Hartford.
* Provide leadership to a team of both internal and external communicators.
Qualifications
Candidate Profile
* Bachelor''s degree required; advanced degree preferred.
* Minimum of 15 years of experience in corporate marketing and communications with a demonstrated track record of success in the integration of overall brand enhancement/management and strategic communication.
* Insurance industry experience required.
* Must have managed the full complement of communications disciplines and, ideally, marketing or brand advertising at the line of business level of a major corporation with the complexity, scale and issues relevant to The Hartford, particularly as they relate to business and cultural transformation.
* Experience working in a matrix environment is a strong plus.
* Reputation as a progressive and innovative communications and marketing executive with a proven track record of large scale communications and change programs which are creative and drive business results.
* A smart, seasoned, and business-savvy communications executive who is comfortable and confident functioning as a trusted advisor at senior leadership level of a public company.
* Ability to create an overarching, integrated communications platform, bringing together a unified communications strategy with different proof points across various stakeholders, particularly in media relations and employee communications.
* An individual with strong emotional intelligence and tenacity for driving change, even while experience resistance, is critical.
* Ability to place Commercial Markets Communications in the context of broader company strategy and business results.
* Proven ability to lead, manage, develop and mentor a communications team required.
* Outstanding written and verbal communications skills, including a proven track record of preparing high-visibility communications materials, ideally with a Fortune 500 company.
* Superior ability to serve as a key spokesperson for a large organization.
* Proven relationship-building and consultative skills; excellent ability to establish and nurture positive working relationships with the media, colleagues and senior executives.
* A team player with excellent planning and organizational skills.
* A high energy, results-oriented and resourceful leader who is capable of quickly taking control of his/her responsibilities and establishing himself/herself as a credible strategic business partner.
Key performance and personal competencies include:
* Inspires Excellence - The Leader champions a compelling vision, clearly communicates the direction and articulates expectations to connect all employees to the overall strategy, exudes passion for winning with integrity that energizes the entire teamis visible and genuine.
* Talent Champion - The Leader builds a great team, empowers and develops others and fosters an inclusive environment where employees feel valued and are recognized and rewarded for their contributions. The Leader is an advocate for employee engagement and development, provides continuous coaching and feedback and builds a talent pipeline at all levels.
* Delivers Results - The Leader focuses on key priorities, drives simplicity and clear accountabilities, removes obstacles and has a bias for action.
* Trusted Decision-Maker - The Leader applies sound judgment and good instincts, is decisive and has the courage to take risks.
* Enterprise Team Player - The Leader drives an enterprise focus, holds themselves and others accountable for working seamlessly across the lines of business and functions to maximize the return for the organization and drive One Hartford Culture.
* Forward Thinker - The Leader sees beyond the immediate, looks at trends and external market opportunitiesdrives growth and innovation - is not hindered by the way we''ve always done things.
About The Hartford
A Fortune 100 company, The Hartford (NYSE: HIG) is a leading provider of property & casualty insurance, life insurance and financial services products. The company sells diverse and innovative products through multiple distribution channels to consumers and businesses. In 2010, we reported revenues of USD22.4 billion. Headquartered in Hartford, Connecticut, the city we have called home for more than 200 years, we have approximately 26,800 employees worldwide. The Hartford''s Stag Logo is one of the most recognized symbols in the financial services industry.
With a unique focus on customers needs, our company is known as a trusted partner that enables our customers to protect what they have today, plan for what they need tomorrow and have the confidence to achieve what''s ahead. We are well positioned to move forward and have what we need to succeed: good momentum in our businesses; a strengthened capital base; an iconic brand; and a strategy to deliver shareholder value through sustainable, profitable growth.
Our company''s biggest competitive advantage is our employees. We hire a broad range of talented teammates from a diversity of backgrounds and cultures. We look for teammates who share our core values and bring passion to their jobs. Our values are projected in the way we interact with customers and among our teams.
We are an innovative leader in the industry and have been recognized by:
* Ethisphere Institute as One of the World''s Most Ethical Companies for four consecutive years.
* Human Rights Campaign with a perfect score on the Corporate Equality Index in 2010.
* National Business Group on Health as a Best Employer for Healthy Lifestyles.
* Connect-ability as Top Employers for People with Disabilities.
* GI Jobs as a Top Military Friendly Employer.
* Military Times Edge as a Best for Vets Employer.
Additional information on our company and financial performance is available at www.thehartford.com.
What Is The Compensation Opportunity?
At The Hartford, our compensation philosophy is simple: we pay competitive base salaries as well as short- and long-term incentives, and we reward performance. In addition, you will be eligible to participate in our comprehensive benefits program, including medical insurance, a 401(k) Plan, an Employee Stock Purchase Plan and more. Relocation is also available as appropriate.
The Hartford is an Equal Employment Opportunity and Affirmative Action Employer.
The Hartford maintains a drug-free workplace.
Committed to Building Inclusion and Leveraging Diversity
** NO AGENCIES PLEASE **
Job Function
: Int/Exec Communications
Primary Location
: United States-Connecticut-Hartford
Schedule
: Full-time
Job Level
: Executive
Education Level
: Bachelor''s Degree (±16 years)
Job Type
: Standard
Shift
: Day Job
Employee Status
: Regular
Overtime Status
: Exempt
Travel
: No
Job Posting
: May 27, 2011, 2:34:44 AM
Details:
Job Id:
26853983
Posted / Updated:
5/22/2012 5:22:22 AM
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