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Description
Description:
- Senior Marketing Manager (20636)
Job Description
Senior Marketing Manager-20636
Description
McGraw-Hill Professional is seeking an entrepreneurial Senior Marketing Manager with a minimum of five years experience in trade book marketing. The Senior Marketing Manager would join a dynamic team in our New York City office that has set the industry standard for high-quality print and digital business content.
The Senior Marketing Manager will create and implement innovative marketing plans that drive sales and revenue for business print and digital books with major emphasis on discoverability in social media and community/customer outreach. The Senior Marketing Manager will be joining a creative, collaborative team that has produced a number of printed list bestsellers in areas such as Management, Marketing, Sales, Entrepreneurialism, and Finance/Investing.
Essential Accountabilities:
Demand Generation: Develop powerful methods of outreach to customers of professional business content. Work with internal and external teams to develop and implement robust marketing plans, generate explosive social media buzz, build a strong database of end users, establish powerful online presence, and create remarkable digital and print promotional pieces.
Product Management: Work with editorial at Pre-Ed Board and Ed Board meetings to shape positioning of new products and determine customer need and outreach methods. Attend reprint and first print meetings as needed to contribute to forecasts. Present marketing plans and revenue drivers at sales meetings and participate in new product launches, as well as backlist campaigns. Work with creative and editorial to design book packaging. Lead author calls and work with editorial and authors to maximize author platforms.
Conferences/Partnerships: Work with our in-house team to establish presence and build momentum at industry-specific conventions and conferences. Develop and manage key co-marketing partnerships with interest groups and associations.
Qualifications
*
Bachelors degree with Marketing, Communication or Business focus preferred.
* Minimum of five years of experience marketing trade book content; business professional preferred.
* Relationships with existing business professional associations and potential partners.
*
Fluency with core marketing concepts required.
* Knowledge of subject matter strongly preferred.
*
Excellent computer skills especially Microsoft Word, Excel, PowerPoint and Outlook.
*
Strong online skills and social media fluency preferred.
McGraw-Hill Professional, a division of McGraw-Hill Education, helps individuals excel in their lives, occupations, and interests by providing essential information and expert guidance.
McGraw-Hill Education is leading the charge to empower students and prepare professionals by launching the next generation of educational tools and resources.
We created Planet Turtle, a K-3 social network for children and brought GradeGuru to life; a learning platform launched by the Higher Education Group which brings traditional study groups to the social web. Our award winning product, Acuity® InFormative Assessment, delivers instructional resources to prepare students for district and state exams. McGraw-Hill''s acclaimed suite of Access-branded digital learning platforms literally placed surgical procedures in the hands of doctors through the ingenious use of the iPhone. Award winning Connect is a web-based, assignment and assessment platform. It provides a new learning experience that meets the needs of students and instructors today.
McGraw-Hill Education is a division of The McGraw-Hill Companies, a Fortune500 corporation with leading brand names such as Standard & Poor''s, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.
The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability, please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual
Schedule
Full-time
Primary Location
US-NY-New York
Job Type
Marketing/Communications
Organization
MH Professional
Corporate Brand
McGraw-Hill Education
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Details:
Job Id:
29273426
Posted / Updated:
2/14/2012 3:42:56 AM
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