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Description
Basic Function:
Public Relations and Internal Communications Professional.
Accountabilities:
1. Supports Group and PR Managers in implementation of external PR initiatives for Panasonic products and corporate announcements including:
a. Drafting of press releases, media advisories
b. Development of press lists and coordination press kits for events and initiatives
c. Coordinating distribution and tracking of product review samples to media for reviews and publicity
d. Tracking of results and development of results reports as directed
e. Creation/procurement of necessary collateral materials to support PR events
1. Supports Group and PR Managers in development of internal communications materials
a. Assist in drafting and development of weekly employee newsletter
b. Attend various company activities to report on events and take photos for use in employee newsletter
c. Assist in distribution of employee newsletter
1. Development of media relations skills
a. Use exposure PR team to build media relations skills and continually elevate ability
Qualifications
MANAGEMENT :
* Must work with vendors, such as PR agencies and monitoring services companies, while identifying areas to improve value of services
PROBLEM-SOLVING :
* Extremely organized - shows proficiency in coordinating multiple projects/programs simultaneously
* Ability to analyze press results and provide feedback on results for future planning
* Must display a creative mind-set in approaching projects and ability to develop new approaches
KNOW HOW :
* Bachelor''s Degree in public relations or communications or equivalent required
* Minimum one year experience at PR agency, or equivalent, focusing on consumer products or at corporate communications department of consumer products manufacturer required
* Strong writing skills and background in media relations
COMMUNICATIONS :
* Ability to learn corporate structures and develop key relationships across divisions to accomplish tasks
* Ability to work independently but within a team dynamic reporting to multiple managers
Primary Location
: United States-New Jersey-Secaucus
Job
: Administration
Organization
: PNA Panasonic Corp of N. America
Details:
Job Id:
32895261
Posted / Updated:
2/15/2012 3:57:32 AM
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