According to National Trends in Disability Employment (nTIDE) report, the percentage of working-age people with disabilities actively looking for employment has increased by over 7 percent since January 2017.
As of January 2018, among those that are working-age, over 4 million workers have disabilities meaning that having an inclusive employer brand is essential for attracting this population of qualified job seekers.
A strong employer brand also helps to increase self-disclosure rates within the workplace which is essential to retaining employees with disabilities as 1 in 5 Americans have a disability.
The recruitment strategies
There are many ways to position your employer brand in the market place. Here are the top strategies for 2018:
“At Lincoln Financial Group, we believe diversity of thought, background, experience and people drive innovation,” said Mike Kellar, VP, Recruiting, Lincoln Financial Group and Leader of Lincoln’s Business Resource Group, People with Disabilities – Workplace. “Investing in strategies to hire individuals with disabilities helps us to create more innovative solutions that drive our business forward.”
Results: How do these strategies make an impact?
In 2017, a Getting Hired employer partner implemented these strategies within their talent acquisition strategy and as a result, ended 2018 with 10 new qualified job seekers with disabilities within their workforce.
You can find out more ways for your business to engage with individuals with disabilities, by following us on Twitter to see recent disability news and tips!