Senior Brand Writer

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Job Description

As we continue to build our dynamic award-winning in-house creative team, we're looking for a senior brand writer. You will play an important role in concepting, developing and leading digital campaign and marketing efforts for the overall New York Times brand, as well as extensions such as television and audio. This writer will sit on the brand marketing team and report to the associate creative director for writing.

You'll work with other marketing creative team members (writers and designers), but also with our colleagues in brand strategy, product, and the newsroom. We are looking for candidates who have talent and depth in writing across multiple channels or multi-faceted consumer-facing brand campaigns. We want a writer who loves ideas - it's our hope that you will help us create concepts that inspire and excite others, and then present them effectively and enthusiastically.

We will look to you to bring unexpected, yet deeply resonant, thinking about how to market our journalism in this moment - how to communicate that our journalism is worth doing and worth supporting.

What you'll do:
  • Write marketing copy across a variety of channels, including social media (both paid and owned), email, display, print and out-of-home (and potentially more) that delivers on our overall brand strategy. Our marketing copy needs to be compelling without being hyperbolic or overly dramatic - it should be crisp, clear, and accurate; in short, it needs to live up to the journalism it is marketing.
  • Work with strategists and designers within our department and across the organization to develop campaign ideas that increase brand awareness and support our other business goals.
  • Address feedback or changes to approach, strategy or the news cycle.
  • Create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership.
  • Recognize opportunities and examples within Times journalism that are relevant to use in campaigns.
  • Establish and build on writing standards within the department.


What you'll bring:
  • 8+ years of experience as an advertising copywriter or brand writer at an agency, studio or in-house.
  • A portfolio that shows strong conceptual thinking applied across a range of touchpoints, including social, digital, print, and experience thoroughly interrogating proof of concept from more than one vantage point.
  • Impeccable writing, with the ability to express ideas clearly, succinctly and compellingly. At The Times, this also means a strong attention to detail about word choice, syntax and grammar.
  • Enthusiasm and excitement for working across a range of projects with partners in the newsroom, strategy and marketing.
  • Belief in the value of journalism to people and society as a whole; we hope you enjoy reading, watching and listening to journalism, and have curiosity and excitement about the work and our company.
  • Understanding of trends in advertising, branding and media, and culture.
  • Interest in helping junior creative team members improve their work.
  • Background in journalism or advanced degrees are a plus.
  • A sense of humor.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.