Marketing Specialist, Consumer Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

Our location in Alameda, CA currently has an opportunity for a Marketing Specialist, Consumer Marketing.


Responsible for executing effective marketing events and programs, in line with marketing campaigns, developing and delivering lead generation programs.
Organize and execute educational programs for products and services.

Responsible for creating, executing and delivering marketing and education programs to support the growth and expansion of company products and services.

Ensure compliance in performing the overall activities.

Align with marketing budget, monitoring and maintaining campaign metrics.

Create marketing materials in accordance to brand guidelines.

Work closely with the area and/or country marketing on program or campaign development, implementation, execution, and metrics.



Bachelor's Degree

At least 1 year experience in the healthcare field or in a related area.
Familiar with a variety of marketing activities, practices, and regulations.
Familiar with the healthcare industry and regulations
Excellent oral and written communication skills
Detail oriented
Ability to interact and communicate effectively with internal stakeholders
Ability to interact and communicate in a professional manner with external thought leaders
Proficient in Microsoft word, powerpoint, excel, and database management
Fluent in a different language is desired, but not necessary


At Abbott, you can have a good job that can grow into a great career. We offer:

· Training and career development, with onboarding programs for new employees and tuition assistance

· Financial security through competitive compensation, incentives and retirement plans

· Health care and well-being programs including medical, dental, vision, wellness and occupational health programs

· Paid time off

· 401(k) retirement savings with a generous company match

· The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.