3x Associate Director, Digital Optimization Strategy

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Job Description

Over 108,000. That’s how many US patients our oncology products touched in 2018. And while we’re proud of that, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are empowered to ask new questions, make bolder decisions and take smarter risks. Join our US Oncology Strategic Data & Digital team in one of 3 exclusive roles we have for Associate Director, Digital Optimization Strategy!

Here are the Associate Director, Digital Optimization Strategy focus areas for each of the roles we are recruiting for:
1. Google Analytics Strategy
2. Non-Personal Promotion (NPP) Channel Optimization
3. SEO/SEM Optimization

The purpose of these roles is to be responsible for leading the digital optimization strategy for US Oncology across HCP and Patient, including the build of “next-generation” strategic enablers that will allow Novartis to conduct business with HCPs and patients in a patient centric fashion. You will be responsible for the strategic optimization by HCP and patient segments, utilizing new and existing digital channels supporting the overall OBU strategy.

Your responsibilities include, but not limited to:
• Develops best in industry, innovative digital optimization strategy and programs leveraging new strategies and emerging technology to support the US Oncology strategic imperatives across all brands, most with multiple indications
• Identifies opportunities to set new direction to improve HCP and Patient experience based on digital optimization strategy
• Creates strong collaboration with HCP and Patient digital and marketing leads, business analysis, and sales operations to enhance sales integration with digital optimization strategy
• Leverages emerging technology and capabilities to replace traditional marketing and sales tactics with digital channel strategy initiatives that are customer-centric, engaging, and ROI positive
• Interfaces closely with legal, E&C, privacy, and IT to educate on digital channel strategy guidelines and socializes innovative ideas
• Collaborates closely with content, data, services, and technology platforms to create digital channel strategy application functionality and to standardize processes where possible
• Delivers insights from collaborating with analytics team, and conducting primary and secondary HCP and Patient research including competitive and industry trends
• Conducts ongoing primary and secondary channels patient research based on competitive and outside industry trends
• Oversees vendor evaluation and management where required
• Interface closely with Digital Leads and Media Agency (N2) to oversee the execution of the HCP and Patient strategy

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What will you bring to the role?
• BA/BS required. MBA preferred
• At least 5-7 years of commercial experience (both strategic and executional), with client side, agency or consulting experience in in health care or another industry
• Experienced Leader with Google Analytics, Non-Personal Promotion (NPP) Channel Optimization, or SEO/SEM Optimization and understanding of digital media and platforms
• Recognized standing with Google Analytics, Non-Personal Promotion (NPP) Channel Optimization, or SEO/SEM Optimization and digital marketing arena with a track record of innovation
• Understanding of regulatory environment preferred
• Creative thinker who can bring forward long-term solutions to innovate around patient engagement and technology solutions
• Demonstrated business expertise and knowledge (business acumen) and the ability to consult internally and/or externally
• Ability to build relationships, collaborate and influence across a matrix organization
• Proven ability to manage multiple projects and consultants, and be accountable for individual and department results
• Demonstrated strong skills in oral and written communication, project management
• Experience in strategy and/or client services (e.g. agency, consultancy, Consumer goods) considered a plus

This position will be located at East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation and only local candidates will be considered.

What you'll receive in return?
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, subsidized dining facilities, employee recognition scheme.

Why consider Novartis?
799 million. That’s how many lives our products touched in 2019. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis!

Commitment to Diversity & Inclusion: Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network