Product Marketing Researcher, Spark AR

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Our Facebook Reality Labs (FRL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Facebook's mission of bringing the world closer together.We're seeking a researcher for Spark AR platform of the FRL Marketing Insights team, who demonstrates remarkable ability to harness and translate strategic insights into actionable product marketing plans and strategies. This role will also help inform product strategy, drive understanding of the AR ecosystem, and ultimately create more value for consumers. The ideal candidate will have exceptional research skills across big data analysis and secondary research, proven hands-on experience as practitioner and leader, a hunger to drive significant business impact/outcomes, and an interest to remain deeply engaged in the execution of work. The ability to create strong cross-functional partnerships with marketing and products teams is critical, and a passion for technology and Facebook is a must.

Required Skills

  • Partner with marketing, analytics, UXR and product teams to understand competitive landscape, consumer needs and behaviors, define target audiences, improve product market fit, and unearth future-forward market opportunities to achieve business objectives.
  • Design and execute comprehensive analytical reports. Leadership in technique and quantitative methodology is essential, including comfort diving into large data sets to interpret patterns using big data querying tools such as R, Python, SQL, SPSS or Excel.
  • Translate data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (primary, secondary, etc.). Core focus will be on product marketing strategy and plans, competitive and market intelligence, and tracking marketplace trends.
  • Influence decision-making and product planning through highly effective communication with all levels of stakeholders, including leadership.
  • Develop and ensure cross-functional alignment on research roadmaps and learning plans.

Minimum Qualification

  • 6+ years of experience in marketing/market research, product research, or analytics.
  • Methodological experience in a variety of quantitative research methods and runs analysis independently, knows how/when to utilize a CHAID versus a logistic regression, various ways to create segmentations.
  • Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making.
  • Experience engaging with product, marketing/communications, and other researchers like UXR and Data Science.
  • Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
  • Experience challenging assumptions, and can give and receive feedback.

Preferred Qualification

  • Experience with creator ecosystems or developer marketing.
  • Experience quickly scaling and prioritizing activities, driving change and collaborating effectively with a variety of partners in a dynamic and fast-paced environment.
  • Communication and presentation skills and using insights to influence executives and colleagues.


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