Performance Marketing Manager (Paid Search)
Site Name: USA - New Jersey - Warren Posted Date: Jun 24 2021 GSK Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ® as well as many medicine cabinet staples -- Abreva®, Advil®, Aquafresh®, ChapStick®, Emergen-C®, Flonase®, Sensodyne®, and TUMS®. Our mission as a science-led global healthcare company is to help people do more, feel better, live longer. As a GSK employee, you'll be challenged to take on projects that uphold this mission and progress GSK forward. We're looking for an exceptional Performance Marketing Manager in the US to help build, scale and elevate a holistic approach to our brands' overarching performance objectives, working in concert with internal stakeholders in media, analytics, insights & data. At GSK we know that greatness in a disruptive era requires bold ambition, curious talent and a culture that believes we're smarter together. We approach every challenge holistically, with best-in-class expertise in data, creativity, media, technology, search, programmatic and social giving us the power to build our brands and transform their business. This job is perfect for someone who is addicted to data, omnichannel, media activation (with priorities in Search) & delivering results. We need someone who is a talented media trailblazer with a proven track record of owning performance (direct response) media strategy and execution from end-to-end, who excels at improving operational efficiencies and who is capable of creating positive, meaningful change. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Responsible for providing actionable insights & optimizations on media performance to drive greater efficiency and results for clients across digital Support development of client-specific measurement plans and translation of measurement frameworks into performance KPIs in partnership with the media & brand teams Lead development of a data-driven strategy across brand teams in order to further build and execute a digital testing roadmap across messaging, creative, audience, frequency and channel mix Align closely with agency partner teams who will be leading implementation of the media buys Coordinate to deploy audience first, data driven media planning and execution Perform analysis on the media mix rationale, budget distribution, forecasting and segmentation Assist in the development of an audience 1st and data driven marketing approach across all digital planning and ensure campaigns are managed in a manner to facilitate consumer first, robust measurement and data hygiene as well as optimized to deliver the best performance Develop cohesive digital cross-channel recommendations and plans (search, social and programmatic Oversee management of full life cycle of addressable media campaigns (programmatic, social, 3rd party partners) Actively seek opportunities to expand understanding and use of audience led and addressable media Drives POVs and craft presentations that demonstrate leadership and ignite innovation on the business Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's Degree 5+ years in digital media planning and execution with higher priority within paid search. Experience in SEM, PLA, Display, Programmatic & Paid social with deep specialization in at least 2 of these channels Experience with Web Analytics, Ad Servers, Media Research tools, etc. Experience managing acquisition-focused campaigns Preferred Qualifications: If you have the following characteristics, it would be a plus: Able to navigate and speak to the complexities of the digital media landscape across disciplines Persuasive storyteller and presenter. Must be comfortable developing and delivering strategic presentations and able to think on one's feet Highly quantitative, analytical, and a technical self-starter, including the ability to process and understand large data sets and clearly articulate program status to management Additional qualification in paid social & programmatic is very welcome Why GSK? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Continuously looking for opportunities to learn, build skills and share learning. Sustaining energy and well-being Building strong relationships and collaboration, honest and open conversations. Budgeting and cost-consciousness As a company, we are committed to an environment where all employees can be themselves, where diversity is embraced, and where respect and inclusion for all is core to our culture. For that reason, we've made several global commitments regarding inclusion and diversity within GSK: Globally, at least 45% female representation in senior roles by the end of 2025 US, at least 30% ethnically diverse leaders in VP+ roles by the end of 2025 Be recognized in global LGBT+ indices Deliver against the objectives of The Valuable 500, a group of member companies and leaders committed to putting disability inclusion on their business leadership agenda GSK's inclusion and diversity efforts have been recognized through a number of external awards and accolades: Best Place to Work for Disability Inclusion, 2020 Diversity Best Practices Inclusion Index, 2019 and 2020 Best Place to Work for LGBTQ Equality, the Human Rights Campaign's annual Corporate Equality Index, 2021 -- GSK has earned a perfect 100% score for 15 years! Working Mother Media - 100 Best Companies, 2020 Forbes Best Employers for Diversity, 2019, 2020, 2021 Forbes Best Employer for Women, 2020 Forbes America's Best Employer, 2021 If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 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