Manager, Digital Experience

Responsibilities

Job Summary

Responsible for managing a team of analysts and performing a wide variety of complex, strategic analytics for Digital Experience Optimization. Defines and leads the testing strategy against customer journeys throughout the merchandising category, using customer data and web analytics.
This role develops the website product discovery optimization strategy including data analysis, reporting results, and process management from ideation to implementation. This role will analyze customer information, customer behavior, and competitive benchmarking to prioritize actions necessary to improve the customer research/shopping experience.

Job Responsibilities

• Analyze customer information includingexternal data, internal research, site behaviors, post-transaction data, to identify the most significant opportunities to improve the customer experience across categories.
• Create personalized journeys in product discovery category experiences tailored to customer segments.
• Develop the category experience strategy and optimize customer category experience for merchandising, taxonomy, facets, purchase path (search and navigation), data content, SEO and post transaction results.
• Implement A/B split testing and multivariate testing to improve customer category product discovery experience and increase conversion rates and average order value.
• Use analytics to troubleshoot and identify existing issues within the funnel to remove friction and aid decision-making.
• Drive site innovation though the investigation of new features and functions.Utilize customer feedback and analytics to build business cases to support initiatives and programs.
• Monitor the competitive landscape to help inform decisions and stay on top of new trends; identify options to differentiate our brand in the competitive coworking vertical and identifying best practices.
• Conduct user experience research to better understand our users behavior and goals.
• Document governance guidelines and standard operating procedures for digital experience, siteplanning, and QA team.

Basic Qualifications
  • Bachelor's degree and at least 2 years of merchandising or digital experience OR a high school diploma/GED and at least 5 years of merchandising or digital experience.
  • At least 1 year of direct leadership, indirect leadership and/or cross-functional team leadership.
  • Willing to travel up to 10 % of the time for business purposes (within state and out of state).


Preferred Qualifications
  • Experience working in adigital environment.
  • Experience working with B2B or B2C website plaforms.
  • Experience working in fast-paced environment.
  • Strong knowledge of consumer product merchandising and visual merchandising.
  • Knowledge of customer centric retailing principles and the analytics of customer purchase behavior.
  • Strong knowledge of web analytics.
  • At least 3 years of experience in indirect management of team members, including assisting in the development, training and assignment of work/projects to other team members.