Writer, Games and Cooking Marketing

Job Description

About the Position

As we continue to build our award-winning creative team, we're looking for a writer to work on marketing copy for our standalone products group, which includes New York Times Games and New York Times Cooking. You will mostly work on Games, and will occasionally work on Cooking. Games and Cooking are both growing subscription products from The New York Times. You will sit on the brand marketing team and report to the senior brand writer for Cooking and Games.

You will play an important role in concepting , developing and leading digital campaign and marketing efforts for Games and Cooking. You'll work with other marketing creative team members (writers and designers), but also with our marketing, media, product and editorial colleagues in Games and Cooking. You will write crisp, clear, compelling copy - without being clichéd or hyperbolic - across multiple channels and consumer-facing brand campaigns. You love to develop copy concepts that inspire and excite others, and can present them efficiently and enthusiastically.

What you'll do:
  • Write marketing copy across a variety of channels, including social media (both paid and owned), email, display, print and out-of-home (and potentially more) that delivers on our overall brand strategy.
  • Be a creative partner to our designers, plus work with marketing strategists to develop campaign ideas that increase brand awareness, engagement and conversion.
  • Contribute to compelling presentations and provide rationale for your writing to a broad group of colleagues, including leadership. Address feedback or changes to approach or strategy.
  • Write UX copy across our web and app products. This copy should include multiple options for copy tests and enhance and clarify the user experience.
  • Independently manage multiple projects at once, while also communicating effectively with team members.
  • Build on writing standards for marketing copy across Games and Cooking, and ensure that these products are accurately represented across the company.


What you'll bring:
  • 6+ years of experience as a copywriter in-house, at an agency or studio.
  • A portfolio that shows strong writing and conceptual thinking across social, digital and print.
  • Impeccable writing (especially in small spaces), with the ability to express ideas clearly and compellingly. At The Times, this also means a strong attention to detail regarding word choice, syntax and grammar.
  • Experience with marketing writing and product/UX writing best practices.
  • Understanding of trends in advertising, branding and media, and culture.
  • An interest in all things cooking and games, and a background in journalism and digital media.


About New York Times Games
Our games have captivated solvers since the launch of the Crossword in 1941. Our experts create engaging word and visual games - in 2014 we introduced the Mini Crossword, followed by Spelling Bee, Letter Boxed, Tiles and Vertex. We'll continue to make new games our players will be passionate about.

About New York Times Cooking
NYT Cooking is a subscription service of The New York Times. It is a digital cookbook and cooking guide alike, available on all platforms, that helps home cooks of every level discover, save and organize the world's best recipes, while also helping them become better, more competent cooks.

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.