CRM Senior Analyst, Similac - Pediatric Nutrition - Columbus, Oh

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

About Abbott

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Oh, currently has an opportunity for a CRM Senior Analyst - Similac.

The CRM Senior Analyst - Similac is responsible for building and maintaining data visualizations tools utilizing Power BI across all aspects of Similac StrongMoms CRM program to achieve program objectives for acquisition, initiation, retention, and profitability.

* This position is based in Columbus, Ohio


  • Create dashboards and interactive visual reports using Power BI.
  • Identify key performance indicators (KPIs) with clear objectives and consistently monitor.
  • Analyze data and present data through reports that aid decision-making.
  • Translate business requirements into detailed functional and technical specifications, while creating high performance visualizations that meet strategic and tactical business requirements.
  • Engage team on how utilize data visualization metrics, knowledge, and how efforts can be leveraged for decision-making
  • Make recommendations of new data visualizations to be added to measure program productivity and then develop and launch
  • Ongoing expansion, maintenance and updates of Power BI data structure as needed.
  • Perform analytic requests utilizing Nielsen retail sales data as needed
  • Complete analytic requests to support tactical and strategic business needs.
  • Communicate analysis and findings clearly to senior leaders and non-technical audiences


  • 2 to 7 years' experience in data visualizations, data mining, decision sciences or other analytics methods
  • 2+ years of Microsoft Power BI experience
  • Experience with tools such as SQL, Alteryx, R, SAS, Python
  • Excellent communication skills, both oral and written, and the ability to communicate technical analysis and findings clearly to senior leaders and non-technical audiences
  • Excellent business acumen skills including ability to translate analytic findings into business strategies that make sense for the business model
  • BS in Data Science, Business Analytics, Math, Statistics, or related field

  • MS degree in Data Science, Business Analytics, Math, Statistics, or related field
  • Experience with large scale CRM programs
  • Experience with large scale relational databases and other complex platforms
  • Experience with Nielsen retail data


At Abbott, you can have a good job that can grow into a great career. We offer:
  • A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)
  • Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)
  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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