Sr. Product Manager MyFreeStyle

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

Our location in Alameda, CA currently has an opportunity for a Sr. Product Manager. The Sr. Product Manager is responsible for the development, management and implementation of a membership program that will be consistent with the organization's current needs and lon g -term needs. Will recommend and develop successful membership strategies and tactics to articulate a compelling value proposition to members and prospects. An ideal candidate will have extensive experience creating consumer experiences through a membership or subscription model, and will work cross-functionally (Product, CRM, Digital Marketing, Legal, OEC, Finance, etc.) to identify, structure, and execute MyFreeStyle most strategic deals .


  • Own the entire membership consumer experience: join, conversion, and engagement

  • Recommend , develop, and execute membership strategies to drive aggressive membership goals for growth and retention

  • Embrace data analysis and research to understand member needs, segments and journeys; analyzes market trends, identifies new markets.

  • Define the partnership model for the Program (How, where and who)

  • Partner with digital and IT teams to develop the infrastructure needed to integrate the model in the program (Website, app, etc )

  • Work cross-functionally to align key stakeholders , including legal and compliance, customer operations, marketing, sales, product and engineering, and executive leadership

  • Partner with CRM to plan and develop content for specific partnerships

  • Partner with Product and Engineering teams to influence roadmap developme nt

  • Conduct formal market research

  • Reports directly to Consumer Marketing Manager

Major responsibilities:

  • Coordinate interdependencies of different workstreams to develop the brand membership proposition

  • Collaborate with Market Research to capture Consumer Insights
  • Assist in developing Creative Campaign and messaging
  • Develop tactical plans and lead team to execute on time and with excellence
  • Anticipate and identify problems and develop solutions using creativity and innovation

  • Manage Consumer Marketing budget ensuring plans are executed within budget
  • Partners with creative and strategic agencies



Bachelor's Degree with at least 4 years' experience, with at least two years' experience in marketing or product management, or MBA with 3 years of related experience.

Experience in Membership based companies is highly preferred.


  • 4 + years' experience in Membership management
  • Proven ability to build relationships and navigate complex, external organizations to identify internal champions and to influence decision makers
  • Strong negotiation skills, with an emphasis on driving partner value
  • Excellent contract review and management skills
  • Strong collaborator who can build relationships across the organization

  • Ability to context switch and ramp up quickly on new topics
  • Clear communication, structured thinking, organization and project management skills
  • Experience working with creative and strategic agencies


At Abbott, you can have a good job that can grow into a great career. We offer:
  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.