Associate Director, Hematology Customer & Market Insights

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients’ lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

This role is responsible for leading the design and execution of primary market research efforts and customizing research methodologies to deliver and embed strategic customer insights and drive improved decision-making for the Hematology business. This role will partner with brand leadership to address key business questions such as branding and communications, diagnosis and patient journey, performance management, and customer segmentation.

Key Responsibilities and Major Duties
  • Provides leadership for Customer Insights efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making
  • Accurately assesses business issues faced by business stakeholders and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions
  • Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team
  • Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions
  • Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues
  • Develops and aligns effectiveness metrics to quantify impact of key strategic initiatives, ranging from market development efforts, customer model initiatives, and business performance
  • Proactively creates opportunities to embed insights and influence decision-making in brand teams
  • Develops Market Research plans aligned to business need through collaboration with Hematology BI&A and brand teams, creating synergies and eliminating duplication

    List of minimum requirements
  • Bachelor of Science in relevant area. Advanced degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field preferred
  • Associate Director : 5-8+ years of relevant market research experience, 8+ years preferred
  • Senior Manager : minimum 3 years of relevant market research experience
  • Pharmaceutical industry experience strongly preferred; Hematology/Oncology therapeutic knowledge strongly desired


Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or any part of the recruitment process direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

R1542196-en-us