Associate Director, Marketing Innovation & Partnerships - New Launch

Job Description

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options.

The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional partners?

The Associate Director, Innovation & Partnerships will be part of building bold strategy not just for Novartis, but for the industry and will engage with all levels of the organization, identifying areas of opportunity, and motivate change. The Associate Director will lead the development and execution of key marketing initiatives that will have a long lasting impact in cardiovascular health and the Cardiovascular, Renal & Metabolism (CRM) franchise performance.

Your responsibilities will include but are not limited to:
• Develops a vision and pipeline for ‘beyond the pill’ solutions to build a best in class experience for our customers, in line with our strategic imperatives
• Leads cross functional and agency teams in strategic and tactical planning against business objectives and ensures executional excellence on all projects
• Tasked with standing up solutions that ‘meet patients where they are’ including possible direct delivery of medication to patients through a variety of pathways
• Will stand up new digital capabilities designed to service patient’s ‘beyond the pill’ needs to achieve LDL-C goals
• Proposes solutions to deliver ‘frictionless’ experiences for all customers
• Works closely with marketing peers to ensure that solutions are fully integrated into existing marketing and promotional plans
• Partners with Insights and Analytics to mine data to uncover new opportunities and turns data into insights that become actionable projects
• Oversees SPM who collaborates with agency partners in the development of campaign, messaging, tactics and promotional materials
• Collaborates with key cross-functional partners to ensure aligned brand execution; Liaise closely with Legal, Regulatory and Compliance to ensure new projects can be executed successfully and compliantly
• Stays abreast of best in class work from other industries, tracks competitive innovation and the development of competitive readiness plans for the brand
• Manages Innovation budget; Is responsible for developing program KPIs, tracking programs against KPIs, and making budget/ investment optimization recommendations accordingly.

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:
• Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business, Marketing related discipline). MBA or related Master’s Degree preferred)
• Minimum of 5+ years in marketing or innovation experience within a healthcare, biotech or Consumer packaged good company is preferred
• Launch experience preferred
• Strong customer focus, excellent business and commercial acumen, a strong knowledge of pharma marketing
• Excellent critical thinking and analytical abilities to diagnose business issues and develop solutions
• Excellent collaboration, communication and organizational skills, adept to working with high performing and diverse teams to create best in class marketing programs
• Proven self-starter, able to work independently, able to handle heavy workload across multiple projects
Desirable Experience:
• Therapeutic area expertise in cardiovascular health

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

You’ll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, potential flexible working arrangements, employee recognition scheme.

Why consider Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!

Join us on our journey to reimagine medicine.