Digital Strategist - Eden Prairie, MN or Telecommute

Careers at UnitedHealth Group

We're creating opportunities in every corner of the health care marketplace to improve lives while we're building careers. At UnitedHealth Group, we support you with the latest tools, advanced training and the combined strength of high caliber co-workers who share your passion, your energy and your commitment to quality. Join us and start doing your life's best work. SM


Compassion. It's the starting point for health care providers like you and it's what drives us every day as we put our exceptional skills together with a real feeling of caring for others. This is a place where your impact goes beyond providing care one patient at a time. Because here, every day, you're also providing leadership and contributing in ways that can affect millions for years to come. Ready for a new path? Learn more, and start doing your life's best work. SM

Our teams are helping people from around the world. We can bring out your best as you put your listening, analytical and problem solving skills to work in a setting that is geared to helping improve lives and enhance health care for millions. Here, you'll discover a wealth of pathways for professional growth within Customer Service, Billing, Claims, Enrollment & Eligibility and across our global economy. Join us and find out why this is the place to do your life's best work. SM

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that's improving the lives of millions. Here, innovation isn't about another gadget, it's about making health care data available wherever and whenever people need it, safely and reliably. There's no room for error. Join us and start doing your life's best work.(sm)

This individual is involved in developing marketing campaign strategies leveraging multi-channel digital tactics to promote and sell the organization's products and services. Designs and directs the web, email automation, social and paid media tactics, and online digital experiences from the viewpoint of the customer. Develops analysis of multi-channel marketing programs designed to meet business revenue, performance and engagement goals. Establishes and designs segmentation, persona and engagement strategies to effectively and intelligently engage the target audience. Establishes and manages executive-level relationships with marketing and program stakeholders.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:
  • Participates in the development of multi-channel campaign strategies with marketing segments to align the corporate marketing digital strategy and achieve business objectives
  • Predicts emerging customer needs and develops innovative digital solutions to meet them
  • Solves unique and complex problems with broad impact on the business
  • Develops, manages and documents digital business plans to achieve objectives
  • Develops and presents analysis of digital marketing programs to direct future design strategies
  • Translates highly complex concepts in ways that can be understood by a variety of audiences
  • Establishes partnership with the execution and channel strategy teams to ensure best practices for campaign planning, tracking, execution and process for greatest business impact
  • Influences leadership to adopt new ideas, products, and/or approaches
  • May have segment-wide impact
  • Directs cross-functional and/or cross-segment teams

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:
  • Undergraduate degree in applicable area of expertise
  • 7+ years of marketing experience, ideally in a digital marketing planning or consulting role
  • 5+ years of experience developing complex, multi-channel digital marketing campaigns
  • 5+ years of broad marketing technology experience(CRM or Marketing automation platform) either planning or delivering digital programs
  • 3+ years of working in Digital Advertising Platforms such as Google Ads, Microsoft Advertising, LinkedIn and Twitter
  • 3+ years of senior leadership relationship experience including influencing and presenting strategic concepts
  • Fluency in the development of business insights derived from quantitative analysis
  • Digital acumen with expertise in Excel and data visualization (such as DOMO, Tableau or Qlik)
  • Written and verbal communication and presentation skills to translate highly complex concepts in ways that can be understood by a variety of audiences
  • Understanding of sales cycles and product lifecycles and their respective pressures on the marketing organization to drive demand and revenue
  • If you need to enter a work site for any reason, you will be required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or similar UnitedHealth Group-approved symptom screener. When in a UnitedHealth Group building, employees are required to wear a mask in common areas. In addition, employees must comply with any state and local masking orders

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $79,700 to $142,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives

*All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Digital Strategist, Marketing, Digital Marketing, Strategist, Eden Prairie, MN, Minnesota, Telecommute, Telecommuter, Telecommuting, Remote, Work from home, Work at home