Product Marketing Manager, Facebook Connectivity Infrastructure

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Summary

Facebook Connectivity's mission is bringing more people online to a faster Internet. Together, with hundreds of partners across dozens of countries, Facebook is working to help overcome the global Internet connectivity challenges of accessibility, affordability and awareness. Our products already serve hundreds of millions of people and drive substantial impact.Facebook Connectivity is seeking an individual who is passionate about connecting our global community to help build and scale our infrastructure products and solutions. This includes access (i.e. RAN, Wi-Fi), backhaul, backbone and core networks that are aimed at our Mobile Network Operator (MNO), Internet Service Provider (ISP) and Network Vendor and System Integrator partners globally.This position will be responsible for developing strategy with Product and Engineering teams and ensuring successful execution for multiple initiatives in this area, ranging from new product experiments to new partnership opportunities. At the go-to-market phase, this person is responsible for developing a quantitative business case and articulating the value proposition while also leading the cross-functional go-to-market process which includes planning, prioritization and goals. Outbound product marketing responsibilities include collaborating with the Partnerships and Marketing teams to drive operator engagement, including outbound collateral, participation in key industry events and other related marketing activities. For products that reach substantial scale, this individual will collaborate with cross-functional teams to understand product success factors and develop playbooks and processes for driving growth and partner adoption at scale.

Required Skills

  • Drive Product Strategy:
  • Lead market assessment based on quantitative analysis, qualitative feedback and market view
  • Identify and evaluate long-term opportunities based on research, quantitative analysis, deep understanding of Facebook technologies and a strategic view of the industry and its business models
  • In collaboration with product managers, synthesize insights to develop actionable product strategy and investment recommendations to execute on
  • Lead Go-to-Market:
  • Articulate and validate partner value proposition and establish a quantitative business case (i.e. ROI/TCO/NPV)
  • Develop go-to-market strategy (market prioritization, pipeline, goals)
  • Create positioning collateral (i.e. pitch, objection handling, case studies)
  • Lead cross-functional planning and execution to support product launches and scaled adoption efforts globally
  • Drive Product and Partner Growth:
  • Develop product and partner growth playbook in partnership with Product, Data Science and other teams (i.e. growth levers, tactics, prioritization, metrics)
  • Manage pilots (i.e. define scope, roll-out strategy, recruit partners and support evaluation of results)
  • Support Partnerships teams globally as a subject matter expert to enable partner success and best practices adoption
  • Partner with Marketing and other cross-functional teams to scale adoption through channel partners and drive key outbound marketing activities (i.e. participation in key industry events)
  • Ability to travel internationally (post COVID-19), up to 30% of the time with flexibility to work across time zones and influence remote teams


Minimum Qualification

  • 12+ years of experience working in a product marketing, product management, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy and go-to-market)
  • Quantitative analytical experience in decision-making with large data sets and quantitative analysis
  • BS/BA degree in Business, Engineering, Computer Science, Economics or related discipline


Preferred Qualification

  • Experience in international business, particularly with emerging markets and diverse cultures
  • Experience with the latest developments within the technology and/or connectivity space (i.e. Cloud, Virtualization, Open Source, Network Disaggregation, Wireless Access and Core Infrastructure, In-Home Solutions and Services, Rural Connectivity, Wi-Fi products/services and monetization models, Regulatory, Security, etc.)
  • Experience with equipment/services suppliers to MNOs, ISPs, Web Scale Players or other Technology Service Providers (TSPs)
  • Experience with influencing and developing strategic partnership products and programs at global scale
  • Experience collaborating and leading cross-functionally with experience building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
  • Highly organized, resourceful and action-oriented individual with experience driving focus, clarity and prioritization in a fast-paced environment
  • Communication and presentation skills
  • MBA


EOE

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.