AD, HCP Systems of Care Marketing - CRM New Launch

Job Description

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options.

The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional stakeholders?

Your responsibilities will include but are not limited to:
The Associate Director HCP Systems of Care will develop and execute the HCP Marketing strategy and tactics for the specific segment of HCPs that are affiliated with systems of care (large physician groups, integrated delivery networks, etc.).
Specific responsibilities will include the following:
• Lead the development and implementation of the HCP Marketing strategy to HCPs within targeted systems of care, focusing on non-clinical HCP promotional elements.
• Have a clear understanding of practice dynamics for HCPs affiliated with systems of care
• Deep understanding of buy and bill product acquisition methodology
• Work closely with the HCP marketing team to ensure strategies and tactics are aligned.
• Develop, execute, and measure tactics and resources used by the field team for HCPs within systems of care.
• Create and/or assist in the development of training programs for internal customers and partners associated with these HCPS within systems of care
• Work with the training department, to create and execute training programs that increase the sales team effectiveness in delivering resources and capabilities that drive brand growth.
• Work with legal, regulatory, compliance and medical colleagues to ensure appropriate use of materials and resources.
• Lead interactions with extended brand team members including other functional areas (Sales, Patient Access & Health Policy; Medical, Clinical, Regulatory, Training, Finance and others) building consensus/buy-in among these team members
• Work with the broader marketing team to ensure aligned strategic direction and messaging, where appropriate.
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources.

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:
• Education: Bachelor's Degree is required; business and/or biological science degree and concentration in marketing are preferred (MBA a plus)
• System of Care Account Management experience
• 5 + years of marketing experience/ agency preferably with launch and in-line products
• Deep understanding of buy and bill acquisition methodology is required
• Experience developing and implementing marketing strategies in the systems of care
• Proven record of accomplishment of launch brand performance and leading product marketing functions.
• Demonstrated success leading across functional teams.
• Strong written and oral communications to shape and articulate a clear
strategy/story.
Preferred Requirements
• Cardiovascular therapeutic knowledge
• Strong ability to coordinate with cross-functional partners
• Experience launching new products.

What you’ll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, flexible working arrangements, employee recognition program.

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Why consider Novartis?
769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!

Novartis is an equal opportunities employer and welcome applications from all suitably qualified persons.

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