Associate Director, HCP Marketing, Community - CRM New Launch

Job Description

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the
availability of multiple treatment options.

The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional stakeholders?

Your responsibilities will include but are not limited to:
The Associate Director will develop and execute the HCP Marketing strategy and tactics for a specific target segment of HCPs that practice in the community setting.

Specific responsibilities will include the following:
• Lead the development and implementation of the HCP Marketing strategy to HCPs within targeted community setting, focusing on non-clinical HCP promotional elements.
• Have a clear understanding of practice dynamics for HCPs practicing in the community setting
• Deep understanding of buy and bill product acquisition methodology
• Work closely with the HCP marketing team to ensure strategies and tactics are aligned.
• Develop, execute, and measure tactics and resources used by the field team for HCPs within systems of care.
• Create and/or assist in the development of training programs for internal customers and stakeholders associated with these HCPs that practice in the community setting
• Work with the training department, to create and execute training programs that increase the sales team effectiveness in delivering resources and capabilities that drive brand growth.
• Work with legal, regulatory, compliance and medical colleagues to ensure appropriate use of materials and resources.
• Lead interactions with extended brand team members including other functional areas (Sales, Patient Access & Health Policy; Medical, Clinical, Regulatory, Training, Finance and others) building consensus/buy-in among these team members
• Work with the broader marketing team to ensure aligned strategic direction and messaging, where appropriate.
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources.

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:

• Education: Bachelor's Degree is required; business and/or biological science degree and concentration in marketing are preferred (MBA a plus)
• 5 + years of marketing experience/ agency preferably with launch and in-line products
• Deep understanding of buy and bill acquisition methodology is mandatory
• Experience developing and implementing marketing strategies for HCPs in the community
• Proven record of accomplishment of launch brand performance and managing product marketing functions.
• Demonstrated success leading across functional teams.
• Strong written and oral communications to shape and articulate a clear

Preferred Requirements
• Cardiovascular therapeutic knowledge
• Strong ability to coordinate with cross-functional partners
• Experience launching new products.

What you’ll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, flexible working arrangements, employee recognition pro-gram.

Why consider Novartis?
769 million. That’s how many lives our products touched in 2020. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

We are Novartis. Join us and help us reimagine medicine.

Novartis is an equal opportunities employer and welcome applications from all suitably qualified persons.