Sr Product Manager, DTC Digital Marketing - CRM

Job Description

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options.

The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional partners?

Your responsibilities will include but are not limited to:
The Senior Product Manager DTC Digital Marketing role will ensure insight driven consumer communication that is aligned with brand strategy and objectives, and ensure excellence in execution of all consumer digital assets and ecosystem.
Your responsibilities will include but are not limited to:
• Supports and directs the development and implementation of the brand's marketing plans, budgets, and long term financial plans to achieve the brand’s volume, profit and spending objectives
• Effectively plans to ensure that DTC awareness, engagement and conversion objectives are achieved, by overseeing the execution of brand strategies through various functional departments, and external vendors, with specific focus on digital activities such as
• Oversees branded consumer digital hub and website development and content management
• Owns digital advertising to promote awareness and engagement of consumers
• Develop and stands up new digital capabilities
• Supports and manages resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them;
• Manages and lead multiple external partners and consultants to produce consumer communication strategies and executions in line with the brand strategy
• Partners to manage and lead multiple cross functional teams to execute brand initiatives and implement plans
• The Senior Product Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups;
• Supports the Integrated Business Plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:
• Education: Bachelor's Degree in business and/or biological science education with concentration in marketing are preferred (MBA a plus).
• 3+ years of pharmaceutical, biotech or healthcare operational marketing experience or equivalent
• Diverse experience outside of marketing is a plus (e.g. Customer-facing/sales experience, managed markets, operations, medical, etc.)
• Experience in pharmaceuticals, healthcare or consumer packaged goods
• Proven success with understanding, mining and applying consumer insights, project management, leading cross functional teams, navigating financials and demonstrating results
• Strong financial and project management skills to critically and objectively assess programs and in-vestments versus results.
• Ability to streamline operational processes and drive efficiency through the use of technology
• Must be curious with an openness to new thinking balanced with realistic business needs
• Excellent communication skills and ability to influence an environment that encourages innovation and risk taking.
• Ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders with empathy and flexibility
Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.

What you’ll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, flexible working arrangements, subsidized dining facilities, employee recognition program.
Why Novartis?

769 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!