Director, Market Launch

At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for - LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in - Join us!


Job Summary

Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California is focused on transforming health care by making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 4 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than $325 million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution.

We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone.

This Director level role requires a thoughtful point of view about the industry, as well as the ability to develop and drive industry specific solutions into the market in order to drive the business at scale, foster relationships with senior executives, and work closely with our product and market teams on strategic opportunities.

We are looking for a proven track record in the following these key attributes:
  • Industry Experience: Seeking a leader in the healthcare industry who understands the industry challenges and opportunities, can evangelize the value our solutions bring to this market and is an expert on launching products and integrating customer experience and technology (digital and data) in the healthcare industry.
  • Industry Solution Leadership: Proven ability to introduce and develop strategic solutions. Understand industry challenges, systems landscapes, positioning, use cases, areas of opportunity, and sales tactics. Ability to leverage this leadership to be the 'external face' of this sector in all manner of marketing, partner and industry events, engaging with Corporate Marketing, Sales, Product, Markets, Customer Experience, Provider Relations and Operations and other cross-functional teams as needed. Create and roll out internal and external content, such as industry positioning, solutions, and customer successes. This individual will have the ability to think and act both at very strategic and at very tactical levels. They will have a proven track record working as a collaborator in a highly matrixed organization in which team members are dependent on teammates and organizations with whom they partner and facilitate, but do not exercise direct control.

  • Work collaboratively with cross functional teams including Corporate Marketing, Sales, Product, Markets, Customer Experience, Provider Relations and Operations to develop and execute the strategic market launch plan.
  • Identify opportunities to standardize templates across channels/platforms and teams.
  • Develop launch plan, timing, cross-functional dependencies and needs based on key inputs from cross functional teams.
  • Ensure understanding across teams on expected inputs and outputs for cross functional teams for upcoming deliverables.
  • Maintain consolidated view of intersections and overlaps/cadence across separate launch schedules and share with leadership team.
  • Develop project trackers, metrics (KPIs, OKRs) and timeline to achieve and measure success and meet departmental and team requirements (i.e. Development & Adoption metrics).
  • Develop processes that align across platforms but have different timing or cadence based on market, platform and/or channel needs.
  • Manage day-to-day critical data and reporting to keep launch team, Vendors, Agents and cross functional partners appraised of key metrics and accountable for outcomes.
  • Work closely with launch team leads to ensure timing and requirements are being met and communicated to cross functional teams.
  • Work cross-functionally to ensure deliverables are hit and everyone has clarity on timelines and expectations.
  • Analyze resource recommendations (travel, temp, consulting, time, supplier inputs) and present launch plan budget to leaders.
  • Engage leaders as needed to escalate and resolve outstanding points, presenting detail required to drive to conclusion.
  • Support the development of messaging, positioning, and points of view for customers .
  • Present to large customer audiences as well as command the attention of C-level executives; earn their trust through expertise and relevance.


Knowledge and Experience
  • Minimum of 10 years of progressive product leadership experience preferably in a consumer-facing product industry and/or product marketing experience; minimum 5 years in a senior level people management position.
  • Bachelor's degree required; business, sales/marketing, or related discipline preferred.
  • Master's in Business Administration degree required.

Physical Requirements

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.EEO Policy