Product Marketing Manager, Small Business - Instagram

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook seeks an experienced professional with a strong background in product marketing and project management to support go-to-market prioritization and strategy for our small business advertiser solutions. The ideal candidate will have experience in product marketing or small business product development. They should be passionate about building product solutions that serve small businesses and excited by the challenge of developing creative go-to-market plans with limited resources. They must be able to build productive cross-functional relationships and exhibit excellent critical thinking skills. They must also have experience influencing stakeholders in a highly-matrixed organization.Excellent cross-functional leadership, ability to manage multiple concurrent projects, and comfort with a fast-paced, ambiguous environment is a must. This person should have empathy for people and businesses, as well as internal stakeholders like sales and product teams. The ideal candidate will also have a strong understanding of digital advertising platforms, a track record of resilience under pressure, and a vision for how we can better meet the needs of our small business customers.

Required Skills

  • Partner with product marketing teams and various cross-functional teams to set outbound priorities, define goals and develop effective and compelling solutions
  • Partner with the Business Product Marketing team to develop and drive go-to-market through various channels (including press, events, etc.)
  • Collaborate with Business Product Marketing in global markets to distill and surface market intel to shape future products
  • Craft briefing materials and present to executives on a regular basis
  • Build strong cross-functional relationships and expertly prioritize work to efficiently deploy our finite go-to-market capacity
  • Manage high priority, fast moving decisions and communication planning
  • Solve global challenges with scaled solutions

Minimum Qualification

  • BA/BS degree
  • 6+ years experience in digital marketing, consulting, communications, or information technology
  • Understanding of our product suite, industry, and competitive landscape as it relates to small business
  • Experience simplifying complexity and communicating with technical, business, and external stakeholders
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive results
  • Experience setting priorities, problem solving, multi-tasking, and working independently
  • Experience contributing at both strategic and operational levels
  • Communication and presentation skills, and experience distilling complex information for unfamiliar audiences
  • Flexible team player who thrives in a fast-paced, often ambiguous, environment

Preferred Qualification

  • Masters Degree
  • Small business experience
  • Management consulting experience


Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at