Brand Manager ONE Brands

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Job Title: Brand Manager ONE Brands

Job Location: Boulder, CO

Company Background:

ONE Brands, formerly OhYeah! Nutrition, was founded in 1999 by Ron McAfee, a pioneer and leader in the protein category. Historically, OhYeah focused on the nutrition space, offering protein shakes, powders and supplements. In late 2015, OhYeah launched their newest innovation - the ONE Bar. In just 12 months, ONE Bar exploded onto the marketplace, amassing a huge following despite limited distribution. The launch of the ONE Birthday Cake Bar sealed the deal on ONE's position as a leading better-for-you indulgent protein snack, touting superior taste and texture.

Since then, OhYeah rebranded to ONE Brands, continued to innovate into new flavors and continued to increase awareness, distribution and household penetration nationally. In October 2019, ONE Brands was acquired by the Hershey Company and yet maintains offices in Charlotte, NC and Boulder, CO. In 2020, ONE Brands was given a new bar brand to manage under Hershey's better-for-you snacking portfolio,

About the Job:

In 2020, ONE Brands was given a new bar brand to manage under Hershey's better-for-you snacking portfolio, FULFIL Nutrition. FULFIL was started in Dublin and has grown exponentially in the UK Market. This Brand Manager position is a unique and exciting opportunity to join an established and very well supported company, but also be a catalyst to driving tremendous growth for an emerging brand in the US. This position is responsible for developing brand strategy, leading brand marketing activities and helping support exponential growth in distribution, awareness and trial. Reporting to the VP of Marketing, this role will play a critical and cross-functional role across the team that manages FULFIL. The ideal candidate will demonstrate experience and success in establishing a brand, building integrated launch plans and showing a balance of strategy and tactical execution.

Key Responsibilities:

  • Accountable for managing a variety of marketing initiatives that drive brand awareness, trial and distribution.
  • Assist in the development of annual, long and short-term marketing strategy and plans.
  • Be the brand lead across all other marketing functions - both in brand strategy, promotion and creative.
  • Assist in the development of brand/marketing strategy and content to ensure it is in line with global FULFIL brand positioning and voice, but in a space that is relevant to the US and slightly separate from ONE Brands.
  • Collaborate and support the sales team to provide best-in-class retailer specific merchandising and shopper marketing materials that helps establish the brand in new distribution.
  • Coordinate and lead cross-functional teams (Operations, Sales, Finance, R&D) to ensure successful and on-time execution of marketing initiatives and innovation.
  • Oversee coordination of external agency partners on the development, design and production of creative assets and brand campaigns.
  • Direct and oversee integrated and experiential marketing activities, including PR, partnerships/ sponsorships and sampling.
  • Manage the FULFIL budget, through accurate tracking and forecasting of marketing spend.
  • Actively gather, analyze and present brand, competitor and health & wellness food category insights, trends and data. Specifically utilize SPINS/IRI data to create sales stories, as well as develop marketing and product strategies.
  • Actively manage research initiatives including, custom on-demand research, tracking studies, brand research and more.
  • Act as the Brand and Marketing Liaison to founder/global brand in Dublin.
  • Responsible for creating and supporting a positive, professional, team-oriented, harassment-free work environment by understanding and complying with the Company's policies, by demonstrating the Company's values, and being a role model for the Company Brand.

Education and/or Experience:

  • BS/BA Degree (Business/Marketing preferred)
  • 4-6 years of experience in marketing (consumer packaged goods marketing preferred)
  • Experience with both traditional and innovative communications and marketing techniques, including customer-specific/shopper marketing programs.
  • Strategy and integrated marketing communications strength a plus.
  • Emerging and fast-growth brand experience a plus.
  • Knowledge of project management principles; discipline of planning, organizing, securing, and managing resources to achieve specific goals
  • S/he will have a collaborative approach with great customer service, both, internal and external, such as interfacing with cross-functional teams and external partners.

Other Skills:

  • A self-starter with a can-do attitude and extremely strong attention to detail
  • Self-motivated with a strong desire to make an impact
  • Ability to work in conditions which include multiple priorities, extended work schedules, and specific time constraints
  • Exemplary writing, listening, communication and presentation skills
  • Financial acuity
  • Able to maintain confidential and proprietary information and material
  • Proficient in Microsoft Office


ONE Brands, a division of The Hershey Company is an Equal Opportunity Employer. The policy of ONE Brands is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

ONE Brands is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans