Product Manager, Audience

Job Description

What it's all about:
The mission of The New York Times is to seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader's life richer and more fulfilling, and all of society stronger and more just. Our Engagement group supports that mission by building products that make that journalism more compelling.

As a part of our Audience Product team, you'll explore and improve all the ways we can reach audiences and build deeper and more direct relationships with our readers, with a focus on our biggest audience channels -- search engines and social platforms -- and you'll do this in close partnership with the newsroom.

We are looking for a Product Manager to lead our work to optimize our search performance. You'll improve the performance of our news coverage on search engines (e.g., Google), build tools that scale search optimization work of editors in the newsroom to have more impact, and look to grow search performance in new areas. You'll develop a long-term strategy for our products in this space, but will have to balance that with the nuts and bolts of getting product work out the door. You'll work in a collaborative, diverse environment with multiple partners, including our newsroom search editors and coverage leaders. And, you'll work with our data and engineering partners to build the kinds of data and experimentation tools we need to measure success.

We want a product manager who believes in our mission, and is excited about creating digital product experiences that reflect the same level of excellence as our journalism and deliver it to audiences we want to turn into long-term readers of The Times.

What you'll do:

Reporting to the Product Director who leads the Audience Product team, you will:
  • Prioritize SEO work based on audience needs, impact on our business goals, and input from partners and company leadership
  • Determine roadmaps by gathering requirements, authoring product briefs and user stories, organizing the product backlog, and triaging bugs after release
  • Maintain collaborative relationships with partners in Engineering, Design, Data, Project Management, Audience Insights, and the Newsroom
  • Develop clear, testable hypotheses for validation
  • Analyze performance metrics, and use this data to identify compelling opportunities, improve user experiences and produce better results
  • Communicate with partners across the organization about your priorities and roadmap, solicit feedback, and share insights
  • Understand relevant internal tools, so that you can improve them and unlock opportunities for reporters and editors across our newsroom
  • Track best practices and new ideas taking place externally in the SEO space, and apply them to your strategy and product plans
  • Foster a motivated, collaborative team culture

Who should apply:

We're looking for someone who has demonstrated product development skills, as well as SEO or closely related expertise. You should have experience working with engineering, design and data partners.
  • 3+ years of product management experience
  • Experience relevant to and passion for ways to improve SEO performance
  • Passion for journalism and the Times's mission
  • Experience with and a passion for user-centered design
  • Experience working with user data and customer research
  • Experience with agile software development methodology, particularly Scrum, and experience crafting wireframes and mockups to help guide product discovery and development
  • Location in New York, NY


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.