Specialist Marketing Ops

Job Location: Hershey, PA

Partner with internal commercial teams and cross-functional partners to execute new packaging, graphics, SKU logistics, new product, POS, in-store signage, and merchandising units. Maintain budgets and procurement activities and analyze budgets to provide value-add insight.

Key Activities / Responsibilities:
  • Project Management w/ Internal Teams and External Vendors / Agencies
  • Vendor / Agency Engagement
  • Marketing Vehicle Setup & Execution
  • Budget Entry and Project Financial Tracking
  • PR/PO Management
  • SOW Management
  • System Entry & Update
  • Embed KPIs into key processes
  • KPI Support / Enablement (Near Term)

Skills / Competencies
  • Superior project management skills and ability to drive projects to completion
  • Strong financial acumen to manage budgets, represent financial liabilities, and track expenses
  • Proficiency in MS Excel, MS PowerPoint, and ability to learn new systems
  • Ability to collaborate with cross-functional business units, seek common ground and establish alignment on common goals
  • Functional marketing knowledge in product and packaging design / development
  • Experience working with product / packaging vendors / agencies (e.g. tactical design agencies, POS design/production agencies, fulfillment agencies, comp vendors...etc.)
  • Overall business knowledge and holistic general management approach
  • Strong knowledge of procurement policies and procedures
  • Strong communication, negotiating, and organization skills

Key Interactions:
  • Report to: Associate Manager of Marketing Operations
  • Internal: Seasons/Occasions Team, Brands, Innovation, Merch COE, PLM, Packaging, Supply Chain, Finance, Sourcing/Procurement
  • External: Vendors, agencies

  • Education: Bachelor's degree required
  • 2-3+ years of related work experience, preferably in CPG on a Commercial Team or in a Commercial Support function


The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans