Associate Shopper Marketing Category Lead - Sundial

Associate Shopper Marketing Category Lead - Sundial

POSITION SUMMARY:

The AssociateShopper Marketing CategoryLead - Sundial isa keycollaborator and brand evangelist representing Shopper Marketing across all Sundial categories.TheAssociateShopper Marketing Category Lead - Sundial will work closely withBrand, Shopper Insights, Customer Development,Arcand other stakeholdersto drive in-market strategies.

The Associate Shopper Marketing Category Lead - Sundial is also responsible forprovidinganalytical support to the Shopper Marketing Category Leadteam. The position is responsible for proactively analyzing and reviewing information from a variety of key areas. The Lead will providetop line analysis that will assist the Category LeadTeamin managing theentirebusiness with their multi-functional contacts.

DUTIES AND RESPONSIBILITIES:
  • Sundial
  • Lead the annual Shopper Marketing planning process.
  • Build brand understanding of the shopper and our key retailers
  • Act as the consolidated voice of the shopper and retailer during brand planning
  • Work with brand to develop briefs that the field Shopper Marketing team can action at their customers
  • Ensurefield shopper marketing programs are onbrandstrategy.
  • Assist in the development of Shopper Marketing Toolkit for thebrand
  • Act as the liaison between the brand and field shopper marketing team from a budget management standpoint.
  • Facilitate deep understanding and knowledge sharing between brand and field shopper marketing teams.
  • Represent Shopper Marketing in select Brand inter agencymeetings and other key brand checkpoints


  • Analyst
  • Program Administration (all categories)
  • Manage and update a centralized activity calendar. Capturing program details from Prism
  • Work with Cierant to improve automated version
  • Provide Category Leads with monthly reviews, identifying changes,riskand opportunities.
  • Budget Integrity (all categories)
  • Review monthly phasing reports and provide Category Leads with topline analysis.
  • Monitor PRISM, identifying significant changes at top customers and communicating details to Category Leads.
  • Funding Administration (all categories)
  • Create a Shopper Marketing budget tracker that provides "Year on Year" comparisons by brand.
  • Year on year comparisons to be made between in year, startingand ending budgets.
  • Provide details around each customer's share of volume vs share of budget.
  • Analyze this data and provide Category Leads with guidance in the budget allocation process.
  • Incremental Reviews (all categories)
  • Aggregate all incremental requests, providing regular updates to Category Leads.
  • Analyze requests and provide Category Leads with topline observations and recommendations.
  • Ongoing Communication (all categories)
  • Manage weekly communication summary cascade to the field.
  • Showcase in market activity monthly. Work with field TUS teams to identify current programs that can be shared across the organization.


  • Organizational Development
  • Work with Lead CategoryLeadto spend time working with cross functional teams to broaden organizational awareness.
  • Areas of primary focus should be in market visits with Shopper Marketing Managers, Brand Building partners, Holistic Business partners and Inter Agency Teams


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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law.For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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