Executive Director, Marketing, Standalone Products

Job Description

The New York Times is expanding the ways that readers and subscribers can engage with the brand by launching new subscription products like New York Times Cooking, Games and Wirecutter and by expanding the amount of Times journalism that's delivered via podcasts, TV and Film and events. We're seeking an Executive Director of Marketing to lead a team of marketers who will contribute to the growth of these efforts through brand strategy, product marketing and full-funnel campaigns in paid, owned and earned media. The role reports to the SVP of Marketing and works closely with other functional leads in marketing and cross-functionally as well as the Head of Standalone products. It's an ideal role for someone who has an entrepreneurial spirit and experience marketing products at various stages of development.

First and foremost you should be a great people leader. You will directly manage a team of experienced marketers who each are responsible for the marketing of their respective product. Your primary role will be to get the best out of the team and enable them to do their best work. You will add value to their work by shaping the strategy for how The Times incubates, launches and scales new products in its marketing. You will look for synergies and engage the team to share best practices and insights across the products, enabling faster growth for all.

You should also have experience in your own right, having designed, owned and built marketing strategies to acquire target users, increase customer lifetime value, scale brand recognition and consumer trust, and deliver results through data-driven analysis and decision-making. You should understand digital product development and have worked directly or in close collaboration with product teams, contributing to the product strategy in a product marketing capacity and bringing digital products and features to market for consumers. You should love to work with others and solve problems in groups, with the leadership skills to influence and inspire. You should have a passion for the products and mission of The New York Times.

Key Responsibilities:
  • People leadership: Manage a team of marketing leaders.Support team development, culture and morale; you'll be accountable for the success and development of direct reports and their respective teams.
  • Full-funnel Marketing : Oversee the team that leads the campaign development process to deliver break-through brand and acquisition communications. Build awareness and affinity for a portfolio of subscription products and drive profitable acquisition of new subscribers.
  • Go-to-market Planning: Steward the development of integrated marketing plans in conjunction with the product, editorial and other cross-functional partners as well as partners within the media and marketing team, maximizing marketing's impact on achieving business goals and marketing KPIs.
  • Portfolio Marketing Strategy: Develop and align the organization around a marketing approach for subscription products at various stages of development. Determine the principles that guide investment decisions, balancing marketing objectives across the funnel. Provide strategic guidance on and implement decisions around the pricing and packaging of our products.


Requirements:
  • 12+ years senior marketing leadership experience, ideally with responsibility for a portfolio of products/brands
  • Demonstrated success developing marketing talent and leading a high performing team
  • Deep experience in brand communications and in stewarding the development of emotionally resonant creative work and media plans in partnership with agencies, internal creative teams, cross-functional teammates and outside partners
  • Highly analytical, operationally-oriented and metrics-driven
  • Ability to lead and problem-solve across multiple teams and stakeholders, making the right trade-offs with clarity and decisiveness
  • Experience working with product and marketing teams on roadmapping and setting priorities
  • Experience executing multi-channel marketing campaigns and optimizing them for various objectives such as brand awareness or acquisition. Familiarity with best practices for leveraging major media channels and tactics including paid search, social and display. Familiarity with print, audio and TV ads a plus.
  • Familiarity with designing and executing A/B tests to drive revenue/conversion optimization
  • Excellent listening and communication skills, with the ability to align multiple stakeholders
  • Passion for The New York Times's mission and commitment to be a part of our innovation and growth

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.