Manager, Growth Marketing

Job Description

The New York Times is looking for a manager to join our expanding growth and product marketing team. You will sit on the growth marketing team and embed within our Growth mission, reporting to the Director of Growth Marketing.

You will help shape our growth strategies for target audiences and creating a holistic customer journey within and outside of nytimes.com and on our app. You'll develop and optimize products, features, campaigns and tests needed to change the attitudes and behaviors of non-subscribers, increase engagement and drive subscriptions. As manager, you will have an immediate impact on in-progress work because of experience and comfort in partnering with related teams. You will ensure the brand is infused across all platforms, channels and touchpoints to meet growth goals. You will share responsibility for achieving our growth objective and key results, and key performance indicators as they impact the engagement and conversion of new subscribers and retention of current subscribers.

Responsibilities include:

Product Marketing Strategy: Partner with key product and tech partners to determine strategy and design of new products and features. Collaborate with product teams to prioritize objectives , roadmaps and testing plans. Lead the marketing strategy to leverage these features as a driver for conversion.

Campaign Management & Execution: Manage end-to-end execution of acquisition marketing campaigns. Own campaign planning documentation and execution calendar, coordinate the development of assets across platforms and channels, analyze campaign performance, and recommend next steps and/or testing iterations to improve performance based on those results.

Brand Strategy: Leverage familiarity with The Times brand and apply high quality standards for brand identity and voice. Champion the voice of our readers at all times; translate what we learn about them in quantitative and qualitative research projects into actionable insights and apply them to messaging strategies. Craft our approach to positioning and tone ( via messaging and imagery). Align all new marketing assets and products/features to our core brand attributes to drive brand affinity.

Creative Strategy: Craft and deliver inspiring creative briefs that ensure all creative is on brand, timely, relevant to and resonant with our target audiences. Throughout the creative development process, help guide creative and content strategy to help define, evaluate and bring to life the creative idea.

Business Strategy: Mine business data to determine key trends and drivers that can be actioned on to further drive acquisition results.

Testing & Optimization: Develop hypotheses on how to improve acquisition campaigns and product features/experiences -- and testing roadmaps, experiment designs and related marketing assets to test and optimize those hypotheses. Drive continued innovation and improvement by recommending new marketing strategies to expand our reach, increase relevance, refine our segmentation and targeting, and engage and convert readers.

Collaboration: Partner closely with colleagues in Marketing & Brand Strategy, Media, Product, Product Design, Creative, Audience Insights, Project Management, Data Analytics, Newsroom, Subscription Growth & Planning, etc. Develop relationships to ensure all strategic initiatives are planned and executed on time and managed efficiently. Be comfortable with shared ownership and significant contribution to projects to ensure work is delivered. Connect the dots and navigate any issues/roadblocks between cross-functional teams and leadership.

Requirements:
  • 4+ years experience in digital marketing or related fields (ex: product, brand, performance)
  • Ability to prioritize and manage multiple projects at once, with exceptional attention to detail
  • Ability to interpret and organize data and identify actionable insights
  • Excellent communication skills, with the ability to accurately and concisely share ideas, objectives and results with key stakeholders
  • Experience writing and delivering creative briefs, giving constructive creative feedback and stewarding a marketing initiative from brief to execution
  • Enthusiasm for collaboration and making colleagues successful throughout the company
  • Enthusiasm for learning - and for receiving, sharing and acting on regular feedback
  • Passion for The New York Times and our subscription business

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.