Sr. Manager, Brand Marketing

Job Description

About Us

This is an important and exciting moment for The New York Times. In the 170 years since its founding, it has both seen and undergone an immense amount of change. Through World Wars, revolutions, pandemics, technological innovation and globalization, The Times has transformed from a local newspaper into a global journalistic enterprise - now with podcasts, TV shows, a Cooking app, a whole suite of Games, a product review site in Wirecutter, and even more on the horizon.

The Brand Marketing team oversees the strategy, ideas and creative that defines the overarching New York Times brand. Through groundbreaking campaigns and compelling executions, we aim to drive brand affinity, reach prospective audiences and find inspiring ways to prove that The Times is worth paying for.

This is not only a chance to work at one of the most well-known and well-regarded brands in the world - it is a chance to help shape how its brand marketing comes to life, now and in the years to come.

Job Summary

We are looking for an experienced and passionate Brand Marketer to join our team. The Senior Manager of Brand Marketing will help plan and execute brand campaigns for The Times's brand, as well as contribute to our larger brand strategy. You will work closely with and report to the Director of Brand Marketing, and collaborate with Media, Audience Insights, Creative, Project Management, external agencies and others to deliver inspiring and effective brand work.

What You'll Do
  • Contribute to and help shape our broader brand strategy, inclusive of yearly planning
  • Deliver inspiring briefs - both on your own and in support of those being led by the Brand Marketing Director
  • Partner with Audience Insights Group (AIG) to deeply understand our consumer and uncover compelling insights
  • Champion the voice of the consumer by providing clear, thoughtful and productive feedback during creative and campaign development
  • Work with Media and Comms Strategy to help inform how our campaigns come to life
  • Cultivate a strong relationship with creative teams (internal and external)
  • Connect with Project Management to approach projects with organization and clarity
  • Help develop retrospectives and identify learnings for future executions
  • Forge relationships with marketers across teams and generally act as a representative of the overarching brand
  • Help manage Objectives and Key Results (OKRs) from planning to reporting to evaluating


What You'll Bring
  • 7+ years of brand strategy/management experience
  • Proven ability to write inspiring and focused briefs using sharp insights
  • A history of managing campaigns from ideation to execution to retrospectives
  • Experience working with partners across functions, from internal and external creative teams to those that sit outside of Marketing
  • Familiarity with marketing channels across paid, owned and earned
  • Capacity for flexing from high-level strategic thinking to detail-oriented execution
  • Curiosity for understanding consumers and the brand strategy/marketing landscape
  • An appetite for presenting and an ability to compellingly translate your thoughts into documents and slides
  • Interest in The New York Times's mission to "seek the truth and help people understand the world," plus a passion for finding unique and creative ways to tell our story
  • Ideal: Experience across multiple brands, either on the client side or at an agency
  • A commitment to diversity, equity and inclusion


Location

This position is based in The New York Times's New York City office.

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.