Marketing Planning Manager - Wealth and Investments

TD Description

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.

Department Overview

• This position will support specific wealth marketing projects related to product/business positioning and branding, consumer research, campaign targeting strategies, data analytics, campaign analytics, strategy and approval documentation, execution and coordination across SME's/ COE's within marketing and the LOB.
• Prior Wealth marketing experience in the areas of Brokerage, Robo, Trust and Investments is preferred.
• Prior hands on marketing experience with delivering multi-channel, integrated digital, email, sales collateral, direct marketing and web based campaigns preferred.
• Prior agency and or marketing project management experience a plus

Job Description

The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Job Requirements

  • Must be eligible for employment under regulatory standards applicable to the position.


  • Depth & Scope:

    Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
    Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
    Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations
    Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
    Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
    Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
    Independently manages end-to-end functional programs
    Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
    Uses sophisticated analytical thought to exercise judgement and identify solutions
    Impacts the achievement of sub-function or business line objectives within the area they are accountable for
    Work is guided by policies and industry standards/methods
    Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
    Works autonomously as the lead and guides others within area of expertise

    Qualifications

    Undergraduate degree or relevant professional certifications, designations, or equivalent required
    7+ years relevant experience
    Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
    Knowledge of current and emerging competitor and market trends
    Knowledge of risk management environment, standards and regulations
    Ability to manage a budget and work within the constraints of that budget
    Ability to contribute to strategic direction of the function and provide advice to senior leadership
    Skill in mentoring, coaching and performance management
    Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
    Ability to exercise sound judgement in making decisions
    Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
    Ability to work collaboratively and build relationships across teams and functions
    Skill in using analytical software tools, data analysis methods and reporting techniques
    Skill in using computer applications including MS Office
    Ability to analyze, organize and prioritize work while meeting multiple deadlines
    Ability to work successfully as a member of a team and independently
    Ability to handle confidential information with discretion

    Inclusiveness

    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

    If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.