Program Manager - Abbott Nutrition - Columbus, Oh

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

About Abbott

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Ohio, currently has an opportunity for a Program Manager. This position is responsible for partnering with brand teams to create best in class marketing programs and content. The Program Manager must have experience collaborating with external agency partners and internal cross-functional teams to deliver account management best practices on behalf of the brand. Additionally, the Program Manager will ensure all internal agency and cross-functional partners have a clear understanding of the strategic initiatives to deliver consistent messages that support Brand objectives. The Program Manager should be solutions-oriented and be able to motivate and inspire a team of creative, strategy, social, user experience (UX), etc. to execute with excellence. Lastly, the Program Manager should be skilled in driving strong relationships founded on trust, transparency, collaboration, accountability, dependability, responsiveness and proactivity.

WHAT YOU'LL DO
  • Deliver outstanding execution of consumer and/or healthcare professional (HCP) programs (including CRM, print, Web, mobile, display advertising, social, video, coupons, in-store, etc.) against a portfolio of approximately $500K plus
  • Communicate all relevant business objectives, strategies, competitive threats, customer insights, business plans, business problems, etc., to internal team so they are equally immersed in the brand and are equipped to provide added value
  • Ensure all consumer and HCP materials are in line with Abbott medical, regulatory, and legal guidelines
  • Responsible for final program details to ensure delivery against the assignment brief, including strategic and business objectives, brand and Abbott guidelines, and consistency of message
  • Review brand briefs in partnership with Integrated Marketing Manager (IMM) and Associate Creative Director (ACD), to ask questions, gain clarity, provide builds, and make sure brief is solid prior to executing
  • Partner with internal team to execute and review weekly status reports, both internally and externally
  • Partner with IMM and ACD in development of quarterly planning presentations
  • Partner with IMM, ACD and brand in development, maintenance and adherence to an annual planning calendar
  • Ensure recaps and conference reports are completed and distributed in a timely manner at the end of all interactions where action is needed
  • Have a good understanding of SEO, content management tools, technology, usability testing and research
  • Work to break problems down into manageable parts to reach a solution that works for all stakeholders
  • Understand the development and design process that goes into creation of both Print and Digital programs
  • Support IMM and team in onboarding new brand team members and key agency partners
  • Understand, champion and adhere to the processes within the internal agency
  • Ensure all job start forms, change forms, etc., are accurately completed in both a detailed and timely manner for team to execute against
  • Build and maintain effective alliances with key internal (Medical/Regulatory/Legal) and external partners to achieve optimal results
  • Responsible for the quality of all deliverables (including quality assurance and testing of digital launches)
  • Work with traffic/project management for consistent execution of timelines and budgets, and ensure the agency and brand teams are adhering to both
  • Help with development and execution of performance (metrics and analytics) reports across all channels along with actionable recommendations for improvements
  • Have familiarity with the Google suite of analytics tools with ability to understand the data and apply most relevant findings


EDUCATION AND EXPERIENCE YOU'LL BRING

Required
  • Bachelor's degree required; MBA preferred
  • 5+ years agency (account management) experience, and/or in a marketing role servicing brand teams in the development of omni-channel marketing campaigns and initiatives.


Preferred
  • Strong marketing acumen
  • Problem-solving skills
  • Strong written and verbal communication/presentation skills
  • Adept at negotiations
  • Solutions oriented
    • Must have proven ability to orchestrate teams to get work done regardless of roadblocks. This may require direct conversations with stakeholders to break down barriers and develop alternate plans
  • Tactical omni-channel experience
  • Knowledge of health care and/or CPG marketing, markets, and products
  • Keen understanding of Social Media platforms and best practices
  • Ability to work in a matrixed organization to lead and influence a wide range of people
    • Must act with professionalism and be able to influence a wide spectrum of people with divergent opinions, responsibilities, and business drivers to support
  • Keen awareness and ability to anticipate and recognize how data relates to the business


WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:
  • A fast-paced work environment where your safety is our priority (Include for Manufacturing roles only)
  • Production areas that are clean, well-lit and temperature-controlled (Include for Manufacturing roles only)
  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities


Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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