Social Media Community Specialist


The MetLife Global Brand & Marketing (GBM) team has been evolving in line with MetLife's transformation to a company that delivers greater value for our customers, employees and shareholders. GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact across the globe. With a focus on customer led value propositions, relevant customer engagement and fostering a purpose driven brand, the team is committed to enhancing MetLife's relationship with its customers and helping them navigate life's twists and turns.

Role Value Proposition:

This role sits within the Global Brand & Marketing Customer Experience & Design (CX&D) department and is an essential team member that will collaborate with key corporate function stakeholders and business units to create relevant, inspiring and educational social content that captures our organic audience; analyze, engage, and retain audience segments; and help encourage followers to be active promoters of the MetLife brand.

We are investing in a talented individual who is knowledgeable on best practices and trends in social media marketing and understands how to build a digital presence while actively growing our community interactions. This person will be an excellent social media community manager and writer.

The Social Media Community Specialist will manage and help drive MetLife's on-going social media strategy, as well as help push our editorial strategy forward through innovative approaches and content.

This individual is:
  • Proud to uphold brand standards, be a fierce owner and protector of the brand voice
  • An editor and storyteller at heart, who deeply understands how MetLife's content ecosystems can create true differentiation for the brand
  • Skilled at fostering engagement with key target audiences (consumers, employers, employees)
  • Compassionate and empathetic to key audiences and stakeholders
  • Strategically motivated and able to successfully integrate perspectives and priorities into larger concepts and strategies
  • Analytically driven, understanding the importance of making data-driven decisions
  • Passionate, with an uncompromising appreciation for quality, that is balanced by a creative mindset for creating inspiring and educational storytelling content.

Key Responsibilities:
  • Manage MetLife's social media profiles and brand in primary social channels, including Facebook, Twitter, LinkedIn, YouTube, and potentially, Instagram or Snapchat for test/learn opportunities. An understanding of WeChat is a bonus.
  • Maintain social editorial calendar within selected technology platform, which includes ongoing coordination with partners, inputting content, editing, publishing and reporting
  • Develop, write and execute content according to social strategies. Strong writing that inspires customer engagement via social is a must.
  • Engage and contribute in relevant social discussion about MetLife, our competitors, and industry trends to better inform social content strategies.
  • Work with in-house and agency creative partners to develop appropriate content assets that align with business and digital goals
  • Develop cohesive content plans with and for content producers across the corporate functions that meet their business objectives.
  • Explore new ways to engage and reach MetLife's target audience segments across owned social channels.
  • Develop and distribute quarterly social metrics reporting on content performance across social channels, including social listening and referral traffic to MetLife websites, microsites.
  • Lead social coordination meetings with Enterprise function partners and Marketing Business Unites
  • Create boosted social strategy for corporate/enterprise business units and brand storytelling content
  • Foster a healthy "one team" culture that values diversity and inclusion, where ideas can be expressed freely, and collaboration and communication are valued as critical to success.
  • Performs other related duties as assigned or required.

Essential Business Experience and Technical Skills:

  • 7-8 years' experience working in similar type of role, including writing and community management.
  • BA/BS degree or equivalent work experience.
  • Active and well-rounded personal presence on social media, with an understanding of individual social channels and best practices
  • Prior experience managing social channels for B2B / B2C Corporate institutions is preferred
  • Experience with editorial calendars and social-specific content creation
  • Excellent communication skills and creative thinking capabilities, with an ability to use both data and intuition to inform decisions
  • Social Listening experience preferred
  • Experience with paid social campaigns preferred
  • Proficiency in Excel, PowerPoint, Word

  • Bonus experience and skills include Adobe Creative Suite, Sprinklr, Hearsay Solutions, WordPress, Salesforce

Business Category

Global Brand & Marketing

Number of Openings


At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers.


MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

We are one of the largest institutional investors in the U.S. with $659.6 billion of total assets under management as of December 31, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies.

MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world. Visit us at to learn more about our brand, history, and values.

We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to or call our Employee Relations Department at 1-877-843-3711.

MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

Requisition #: 117328