Associate Director, HCP Digital Marketing- CRM Launch

Job Description

Job Purpose

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options.

The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional partners?

The Associate Director, HCP Digital Marketing will be part of building a bold strategy not just for Novartis, but for the industry and will engage with all levels of the organization, identifying areas of opportunity, and inspire change. The Associate Director will own the development and execution of key marketing initiatives that will have a long lasting impact in cardiovascular health and the Cardiovascular, Renal & Metabolism (CRM) franchise performance. This position will be based at HQ East Hanover, New Jersey

• Development, implementation and execution of insight-based brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for our cardiovascular product.
• You will work with the HCP and Digital marketing teams to develop digital activation programs (non-personal promotion) for Physicians, PAs, and Office Managers, as well as coordinated marketing plans that align with the brand strategic imperatives
• Build a digital ecosystem that drives HCP activation and improves engagement. Owns media investment and end-to-end digital journey that will drive, awareness, consideration, conversion, and will deliver an outstanding brand experience that develops brand loyalty. Uses data for continuous optimization.
• Align and collaborate with other areas of brand marketing (HCP Professional Promotions, P2P, HCP Engagement & Advocacy, and Consumer Marketing) to support one-brand strategy and unified communication of brand narrative.
• Identify market and HCP insights using market research, program analysis, competitive intelligence, and understanding of disease area and use them to develop compelling strategies
• Partner with extended brand team members to ensure seamless execution of unbranded and branded marketing execution. Implement relationship marketing initiatives to support the Physician and Office experience
• Identify innovative opportunities to accelerate appropriate uptake of the brand and develop innovative ideas, programs and services to drive business
• Work with internal and external agency partners to ensure timely delivery of materials. Own HCP Digital SOW and budgets with agency teams
• Lead review of resources with Regulatory, Medical and Legal (MAP) teams

EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Minimum requirements

What you’ll bring to the role:

• Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business, Marketing related discipline). MBA or related Master’s Degree preferred)
• Minimum 5 years of consumer marketing experience. HCP marketing experience is a plus
• Cardiovascular experience gives you a leg up!
• Experience developing dynamic creative content and deploying a coordinated omnichannel plan is required
• Ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner

What you’ll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, flexible working arrangements, employee recognition program.

Why consider Novartis?

769 million. That’s how many lives our products touched in 2020. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

We are Novartis. Join us and help us re-imagine medicine.

Commitment to Diversity & Inclusion:
Novartis embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration, and empowers our people to unleash their full potential.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here: