Director, US HCP Marketing, Neuropsychiatry

Job Description

Reporting to the Head of Marketing, the Director, HCP Marketing for Neuropsychiatry will lead and drive key HCP marketing initiatives to launch and commercialize Zuranolone for the treatment of Major Depressive Disorder (MDD) and potentially, Post-partum Depression (PPD). Biogen and Sage entered into an agreement to jointly develop and commercialize Zuranolone.

Major depressive disorder affects approximately 17 million people in the U.S. alone, and is a common co-morbidity of multiple neurological disorders in Biogen’s core therapeutic areas. In Jun 2021, the WATERFALL Study in patients with MDD met its primary endpoint with Zuranolone showing statistically significant improvement in depressive symptoms compared with placebo. There is a tremendous unmet medical need in depression, and we are optimistic about the potential for Zuranolone to help transform the treatment of depression and address the stigma often associated with chronic use of antidepressants.

Key Areas of Responsibility
  • Oversee the development of US HCP marketing strategy and launch plans for Zuranolone in close collaboration with Sage and other key functional partners (i.e. Program Team, Medical Affairs, Market Access, Market Research, R&D, Finance and Legal). Key strategic focus areas include:
    • Brand planning, brand strategy development, tactical planning
    • HCP positioning strategy
    • Disease state awareness campaign development
    • Branded HCP campaign development and tactical execution
    • Competitive intelligence
    • HCP launch tactics
    • HCP messaging development
  • Lead the HCP marketing team and inspire them to achieve superior performance. Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization.
  • Ensure launch readiness for Zuranolone in the United States. Ensure marketing programs and campaigns are executed effectively and efficiently and within budget. Develop programs and tools for optimal sales force effectiveness. Ensure strong ROI on all investments.
  • Cultivate and maintain strong relationships with key customers. Manage relationship with advertising agency and other key vendors and ensure expected deliverables are met. Interface with Medical Affairs to ensure seamless thought leader utilization and planning.
  • Gain approval for marketing strategies and tactics through the internal review processes, ensuring that all activities follow regulatory and legal requirements.


Qualifications

  • Bachelor’s degree in Business, Marketing, or related field required; MBA preferred.
  • Seasoned commercial professional, with 10+ years of commercial experience, within those, 5+ years of marketing experience (with at least two years within the US market).
  • Proven track record of career progression and success.
  • Experience within Depression preferred; experience in Neuro-Psych and/or specialty markets strongly preferred.
  • Experience in working with an alliance partner preferred
  • Field sales experience a plus
  • Previous product launch experience required.
  • Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives.
  • Experience in driving brand results in a highly-competitive marketplace strongly preferred.
  • Demonstrated success in cross-functional leadership and influencing skills.
  • Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management
  • Ability to work in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
  • Proven ability to manage multiple projects and priorities and to meet deadlines.
  • Strong project and vendor management track record, including resource allocation and fiscal management.
  • Demonstrated ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously.
  • Strong scientific/medical aptitude, ability to communicate complex scientific/medical concepts in a simple and understandable manner.




Additional Information

Biogen’s US Alzheimer’s Franchise is looking to recruit proven and ambitious sales achievers with at least five years of experience in pharma, specialty, hospital, med device/capital equipment, and/or biotech sales.
In this field-based, specialty sales representative position you will be called upon to sell our products with key stakeholders in the Alzheimer’s Disease community: including Neurologists and allied health professionals.

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