Web Engineer

Job Description

T Brand Studio is looking for a Web Engineer to build proprietary display ad formats and web pages that perform for advertisers.

T Brand Studio is a growing team of energetic creative directors, editors, designers, video producers, program managers and strategists who create branded content for the gamut of The New York Times's advertisers. Our work takes many forms - reported articles, documentary videos, animations, photo essays, social posts, podcasts, interactive data visualizations, event activations or Newsroom sponsorships.

As a member of this team, you will develop native ads that build on the unique value propositions of our products and their features. You will manage template code and interactive components, supporting services, tools for creating and serving proprietary ad formats with measurable performance, and building custom solutions for individual advertisers. You will also be responsible for pushing the envelope in storytelling on behalf of our clients and innovating ways to engage readers on-platform. You will execute key projects and feel comfortable contributing through all development phases including discovery, prototyping, troubleshooting and deployment.

Additionally, you will also be a technical resource to our advertising operations team, designers in order to bring our display advertising and branded content experiences to life. Along with this you will provide training, documentation, and support to our production teams. The Web Developer is fluent enough to solve the gnarliest problems with engineers and be understood by non-technical clients.

About you:

To be successful in this role, you will need to determine when to build something flexible and durable and when to focus on speed. You must attune to new technologies as we continue to develop our storytelling capabilities. In your past work, you have demonstrated that you are a disciplined engineer who values consistency, scalability, and usability in your approach to delivering a portfolio of products to users. You will execute key projects and feel comfortable contributing through all development phases including discovery, prototyping, troubleshooting and deployment.

Responsibilities and Key Areas of Accountability:
  • Partner with product, market, and design experts to develop new responsive proprietary display ad formats and web pages for The New York Times.
  • Hands-on coding of proprietary ad formats and web pages using HTML, CSS and JS.
  • Integrate extensible modules and components within proprietary frameworks
  • Develop custom ad creatives for campaigns with unique goals or make customizations to templates for individual campaigns.
  • Accurately estimate and communicate the benefits, challenges, and constraints of a pioneering new interactive and/or technical undertaking for our builds.
  • Provide technical support for delivery of our ad creative and branded content experiences within NYT infrastructure.
  • Closely collaborate and communicate across multidisciplinary teams, including design and program management.
  • From time to time, work with other Ad Tech engineers or vendors to build larger products, services, and tools to support the formats business.

  • B.S./B.A. or equivalent
  • 3-5+ years experience in display media formats/rich media executions or web development
  • Creative or Media Department background highly preferred
  • Proven track record of delivering projects to multiple clients on time
  • Expert working knowledge of HTML, CSS, and JavaScript
  • Experience with mobile advertising concepts and protocols (MRAID / HTML5)
  • Interaction design sensibilities for desktop and mobile devices
  • Strong troubleshooting skills with web, mobile web, and app platforms, as well as familiarity with debugging tools
  • Ability to balance client demands and user needs
  • Strong verbal and writing skills. Ability to convey technical information to a non-technical audience


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.