Targeting Platform Senior Analyst

Job Description

The New York Times is seeking an Analyst that can support data targeting initiatives across multiple channels and platforms. Data targeting transforms data from insights into action, moving it from internal silos to external platforms for use in marketing and advertising. It encompasses a full life cycle, including data analysis, selection, preparation, deployment, and validation. The position requires problem-solving skills, intellectual curiosity, and strong technical prowess, along with a general understanding of common marketing, media, and advertising technologies.

What You'll Do:
  • Discover, expose, and validate new data attributes for upcoming messaging initiatives, in collaboration with business stakeholders, analytics teams, operational teams, and engineering teams.
  • Partner with stakeholders on solutioning audience, sequence, and test designs, including data availability, boolean criteria, and analytic deliverables.
  • Engage with data engineers to provide SQL and validation on new data and/or capabilities to support Targeting products.
  • Develop fluency in our marketing and technology stack for messaging, as well as caveats around ID spaces, cookies, tags, identity graphs, and platform limitations
  • Work with team leads to design reporting and monitoring strategies for system maturity and potential new product feature discovery.
  • Create automation and dashboards to detect issues in live campaigns and audiences.
  • Provide feedback and documentation for internal and external Targeting products.


Who You Are:
  • 1-3 years professional experience analyzing and actioning on data
  • High level of comfort with complexity, change, and problem-solving
  • Strong SQL skills (BigQuery a plus), familiarity with at least one programming language, and basic knowledge of agile methodology
  • Deep understanding of marketing strategies, targeting tactics, and measurement
  • Familiarity with ETL-systems like Airflow a plus
  • Experience with automated analytics platforms such as Chart.io, Data Studio a plus
  • Highly collaborative and communicative, especially with team members with different areas and levels of expertise
  • Basic understanding of statistics

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.