Copywriter

Job Description

T Brand is a team of skilled writers, copywriters, editors, creative directors, designers, videographers and developers creating branded content and display advertisements for The New York Times's advertisers. Our work takes many forms, and our clients include the world's most influential and innovative corporations.

The T Brand copywriter/editor will work in concert with our creative and production teams, leading editorial creation for multiple branded-content projects at once. The copywriter/editor is also a key part of a collaborative team in the proposal development process, coming up with ideas for brands looking to make an impact through The New York Times's advertising platforms.

RESPONSIBILITIES AND KEY ACCOUNTABILITIES:
  • Conceive and create high-quality short-form branded content, including: display ads, Mini Story slideshows, print pieces, podcast-ad scripts, video scripts, data visualizations, quizzes, social media posts and more
  • Assign, edit and write 800-word branded content articles
  • Come up with ambitious concepts for RFPs based on insights from strategists and salespeople
  • Brainstorm and write campaign-platform concepts and messaging
  • Present editorial concepts, findings and works-in-progress to clients
  • Lead concepting and writing for audience development across a variety of distribution platforms, including New York Times ad units, Facebook, Twitter and Instagram
  • Collaborate well with other writers, editors, creative directors, video producers, designers, content strategists, producers, developers, salespeople and other team members
  • Build templated digital articles using a basic CMS and client-provided assets
  • Conduct research and find sources
  • Cultivate an expanding network of expert writers, copywriters and editors
  • Ability to work in a fast-paced environment, under pressure of tight deadlines and changing priorities
  • Maintain knowledge of new or evolving branded content trends and information


EXPERIENCE & SKILLS:
  • 4+ years writing and/or editing experience with an agency, brand, publication or media outlet
  • BA, BS and/or MA, MS in communications, advertising, marketing, brand management, journalism or English
  • Experience in digital media workflows and technology
  • Ability to work face-to-face with corporate clients and their advertising agencies (whether in person or via video conferencing)
  • Ability to research and assess data to create visualizations, quizzes, maps and other interactive experiences
  • Experience covering at least one or two of these areas: technology, finance, health care, pharma, energy, automotive, business, entertainment, culture, social issues, fashion, food, travel, luxury
  • Other skills: office applications (G Suite, Word, Excel); content management systems, workflow systems
  • Avid consumer of all types of media
  • Comfort with ambiguity and a spirit of constant transformation
  • Passion for The New York Times

#LI-AM1

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.