Audience Insight Analyst

Job Description

The Audience Insights Analyst will evangelize the value of our audience to internal stakeholders and advertising clients by uncovering relevant & actionable audience insights. They will utilize various analysis and measurement tools to provide timely in-depth reporting, analysis, and recommended solutions. This role will actively participate in key business verticals, working collaboratively with sales, strategy, planning, creative and more; contributing ideas and insights that will benefit our work with major clients. The analyst will be an integral part of the team that supports The Times's brand story and our unique value proposition for marketers.

Responsibilities:
  • Handle day-to-day insights requests from stakeholders & clients that range from analyzing reader behavior to determining composition of specific NYT audiences.
  • Leverage proprietary and syndicated data to create and present analyses to position The New York Times to the marketplace and clients
  • Provide a range of analysis & recommendations in service of ideas, proposals, and media approaches; from the informational to the inspirational.
  • Mine internal and external databases to uncover bespoke insights and best practices that will help shape advertising strategy and narratives.
  • Work with their manager and team to synthesize industry reporting in support of proactive sales outreach
  • Partner with internal stakeholders and clients regarding training and research consultation as needed
  • Build strong relationships across the organization to distill, disseminate and communicate research results and analyses
  • Understand the competitive landscape, advertising trends, and client needs for advertising with an eye toward translating this intelligence into specific actionable research findings


Qualifications:
  • 2+ years in advertising research and/or insights development - at an agency, research vendor, or brand
  • A strategic thinker with a strong interest in advertising/media research and consumer insights
  • Experience with data analysis and storytelling, going beyond the "what" to tell the "why" within research results
  • Strong knowledge of the digital marketing ecosystem and media business
  • Knowledge of syndicated media, data and audience measurement tools, ideally including MRI, Ipsos Affluent Survey, GWI, comScore, SimilarWeb, Telmar, etc.
  • Experience with web analytics platforms, preferably Google Analytics
  • Team player with strong communication and interpersonal skills
  • Capable of handling multiple projects in a fast paced, deadline driven environment
  • Ability to work efficiently and accurately with strong attention to detail
  • Excellent presentation and writing skills

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The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.