Associate Manager, Consumer Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Our Neuromodulation business is an area of expertise for Abbott. This business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders. Our solutions include Proclaim™ XR SCS System, the #1 Spinal cord stimulator on the market, Proclaim™ DRG neurostimulation system, the only FDA approved DRG therapy and we are a market leader in radiofrequency ablation therapy. These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum. Our deep brain stimulation technology for progressive diseases help people manage their Parkinson's disease and essential tremor symptoms, steering away from side effects.

Our location in Austin, TX currently has an opportunity for a Global Consumer Marketing Associate Manager. This Associate Manager partners with the Global Chronic Pain Therapies and Movement Disorders marketing teams as well as other cross functional business partners to lead and manage Abbott's consumer marketing strategy and execution. The ideal candidate should have command of best practices and trends in consumer marketing, enjoy being creative, and understand how to both build and convert a digital audience. In addition, they should be a passionate, consumer marketing enthusiast with lots of cross-functional capability, curiosity and desire to deliver unique, engaging, and measurable campaigns that are designed to engage users and create an interactive relationship between consumers and Abbott.

WHAT YOU'LL DO

Execute all day to day consumer marketing tactics, including:
  • Responsible for collaborating on strategy and executing effective consumer marketing campaigns, programs, and events
  • Develop lead generation program to capture and qualify consumers to generate patient demand
  • Manage editorial calendar and content development for social media platforms (incl. Facebook)
  • Oversee and grow the patient ambassador program and advocacy, including contracting, training, and digital scheduling
  • Partner with internal cross functional stakeholders and external agencies to develop creative, manage timelines and execution of current projects
  • Research new digital opportunities across the customer lifecycle that may benefit the business
  • Align with marketing budget, develop and track key performance indicators
  • Localize campaigns and share learnings, development, implementation with other areas or countries where appropriate to align with strategic goals
  • Support additional strategic marketing and communication initiatives as they emerge
  • Ensure compliance in performing the overall activities


Reporting & Accountability:
  • Establish KPIs, benchmarks and reports for all consumer marketing efforts
  • Provide comprehensive analysis, insights and recommendations for improvement by leveraging analytics data that identifies key areas that help increase engagement ROI, and overall performance of campaigns on a scheduled basis
  • Manage campaign timelines and budgets, as well as coordination of the production of any required campaign assets
  • Constantly improve personal knowledge of consumer marketing best practices, staying up to date with current technologies, emerging trends, design tools and applications


Other:
  • Maintains understanding of neuromodulation technology in a competitive environment
  • Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
  • Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
  • Performs other related duties and responsibilities, on occasion, as assigned


EDUCATION AND EXPERIENCE YOU'LL BRING
  • Bachelor's degree in Marketing, Communications, Digital or Public Relations, or related field is required
  • 4+ years of marketing experience, including hands-on experience managing paid media campaigns, email automation, and/or organic social media
  • Passionate about Consumer Marketing
  • Experience working with Facebook, Instagram and LinkedIn Advertising
  • Fluent in advertising metrics and lead generation
  • Proficient with Microsoft Office, Google Docs and related web tools
  • Ability to manage multiple projects
  • Ability to work in a highly matrixed and geographically diverse business environment
  • Ability to work within a team and as an individual contributor in a fast-paced, changing environment
  • Ability to leverage and/or engage others to accomplish projects
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
  • Multitasks, prioritizes and meets deadlines in timely manner
  • Strong organizational and follow-up skills, as well as attention to detail
  • Ability to travel up to 10%
  • Ability to maintain regular and predictable attendance


WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development , with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities


Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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