Director, HCP Rheumatology Marketing Lead, US Xeljanz

Role Description

Xeljanz is the leading JAK inhibitor in the $30B autoimmune category. As the first and only JAK with 4 approved indications (a 5this expected this fall), Xeljanz remains a growth driver for Pfizer. In 2020, Xeljanz grew 33% faster than the Advanced Therapy market and we expect growth to accelerate in 2021 despite increased competition and rapidly evolving market dynamics.

The Director, HCP Rheumatology (RHU) Marketing Lead, US XELJANZ will be empowered to shape and implement the short- and long-term brand strategy for XELJANZ in Rheumatology, working closely with US and Global commercial leads and cross functional teams to maximize value and drive continued revenue growth. This colleague will lead the XELJANZ Rheumatology brand personal promotion and campaign development. The incumbent will develop impactful, differentiating brand messaging and work collaboratively with US medical affairs to ensure timely and relevant content for the XELJANZ field sales team delivery to HCPs, as well as collaborating with Global Rheumatology marketing colleagues to execute Globally-developed selling materials. This colleague will also serve as the launch lead for new Rheumatology indications, leading all launch preparation, message development, and Field Sales training efforts. Additionally, the HCP Marketing Director will have cross functional leadership roles as RHU RC captain.

The HCP Marketing Director will have an instrumental leadership and mentorship role, serving as a dotted line manager to RHU interns, secondments, MBA Rotational colleagues, and other new marketers on the team.

This position will report to the Sr. Director, Rheumatology Team Lead, US XELJANZ.

Responsibilities

Develop and execute short- and long-term Rheumatology strategies and tactics for the brand, maximizing brand value by driving continued revenue growth and increased use in appropriate patients across Rheumatology indications. Deliver against financial expectations for the Rheumatology indications Generate market and customer insights to shape critical strategic imperatives and gather cross-functional insight to inform short- and long-term RHU strategy. Develop strong cross-functional collaboration with key internal and external stakeholders to enable efficient execution of brand strategy. Develop and execute XELJANZ RHU HCP personal promotion and tactics including core visual aids, iRep, and digital flashcards. Contribute to annual strategic and tactical operating plans. Identify external market and competitive trends and develop appropriate strategies to address issues as they arise. Drive strong collaboration with global teams by ensuring collaborative development and execution of HCP strategies and tactics to optimize Glballyal operating model. Serve as mentor and leader for new marketers. Lead the development and implementation of innovative tactics, working closely with the Digital Transformation lead to develop omnichannel communication that will strengthen brand value proposition and drive differentiation. Work with the Business Analytics & Insights (BAI) team to lead Gastroenterology HCP market research. Lead planning and execution of US XELJANZ national sales meetings, key field sales training sessions (Power Hours), and the launch of new campaigns, messaging, and strategy, in collaboration with UC HCP marketing counterpart, sales, and I&I brands. Lead Rheumatology print media strategy, content execution, and management of budget. Lead integration of all payer and XELSOURCE access integration messaging into HCP materials Lead the effective and efficient operation of RC, as RC captain including defining/clarifying issues, prioritizing and moving agenda forward, and proposing resolutions. Manage HCP promotion budget

Qualifications

Experience - Required
  • 10 years of demonstrated experience.
  • Minimum 5 years marketing experience
  • Minimum 2 years HCP marketing experience
  • Extensive cross-functional leadership experience
  • Commercial strategy/market development experience
  • Proven track record in managing multiple brands and/or portfolio of products
  • Extensive experience working with cross-functional teams and professional agencies required
  • Successful track record in navigating complex projects and influencing cross-functional teams to deliver results
  • BA required; MBA preferred

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS 20-30% Travel

Experience - Preferred
  • 15+ years of professional experience
  • 8 - 10 years of broad pharmaceutical experience
  • Prior ownership of the development and execution of marketing strategies and tactics for various audiences (healthcare provider, payor, consumer, etc.) is preferred
  • MBA


Core Competencies

Marketing
  • Prior ownership of the development and execution of marketing strategies and tactics for various audiences (healthcare providers, payors, consumers, etc.) is preferred
  • Leading and managing activities in various stages of brand lifecycle, including launch phase, early growth, mature in-line, and late-stage is preferred.
  • Leading and managing marketing initiatives for brands in multiple therapeutic areas is preferred.


Financial Acumen
  • Building and monitoring brand budgets and forecasts


Business Acumen
  • Understands and utilizes economic, financial, and market data to accurately diagnose business strengths and weaknesses, identify key issues, and develop strategies and plans.
  • Accurately performs substantial quantitative financial calculations and/or understands the implications of financial graphs, charts, tables, etc.
  • Integrates financial data effectively, allowing for the identification of key issues and decision-making criteria and the determination of strategies and plans.
  • Understands the application of financial strategies and systems - uses appropriate financial strategies and systems to maximize cash flow and limit risk to the organization.
  • Understands the business processes, terminology, and integration of marketing with finance, manufacturing, sales, insights, global, business development, new products, and/or other relevant disciplines.
  • Has experience in leading and managing multi-facet businesses and teams


Broad Business Perspective
  • Understands the business models and processes of all major functions of the Pharmaceutical / Biotech business (R&D, Manufacturing, Sales, Marketing, Legal, Finance, etc.) and how these functions interact with each other.
  • Recognizes and leverages synergies - understands how major functions can and should work together effectively.
  • Foresees and manages potential conflicts - understands how the cultures, political and financial perspectives of major functions differ and how the functions can work at cross-purposes.
  • Uses knowledge to inform business decisions - uses broad business perspective to inform planning and decision-making


Drive for Results
  • Sets high goals for personal and group accomplishment, using measurement methods to monitor progress toward goal attainment; tenaciously works to meet or exceed goals.
  • Targets Opportunities - systematically evaluates business opportunities and targets those opportunities with the greatest potential for producing positive business results.
  • Establishes Stretch Goals - establishes stretch goals for self and others that are designed to achieve positive business results.
  • Achieves Goals - tenaciously works to achieve or exceed stretch goals related to positive business results.
  • Takes calculated risks - takes and encourages others to take calculated risks associated with achieving stretch goals or overcoming barriers to goal achievement.
  • Stays focused - remains self-disciplined; measures progress and evaluates results; reprioritizes as appropriate; prevents irrelevant issues or distractions from interfering with timely completion of important tasks.


Ability to Develop Strategic Relationships
  • Uses appropriate interpersonal styles and communication methods to influence and build effective strategic relationships with business partners, teams, departments, units, or outside organizations (external vendors, alliance partners, etc.) to help achieve business goals.


Ability to Plan and Organize
  • Establishes courses of action for self and others to ensure that work is completed efficiently.
  • Prioritizes-identifies more critical and less critical activities and assignments; adjusts priorities when appropriate.
  • Determines tasks and resources-determines project/assignment requirements by breaking them down into tasks; identifying equipment, materials, and people needed; and coordinating with internal and external partners.
  • Schedules efficiently-allocates appropriate amounts of time for completing own and others' work; avoids scheduling conflicts; develops timelines and milestones.
  • Leverages resources-takes advantage of available resources (individuals, processes, departments, and tools) to complete work efficiently.
  • Stays focused-uses time effectively and prevents irrelevant issues or distractions from interfering with work completion.


Persuasive Communication Skills
  • Interacts with others in a way that gains commitment to action, ensures clarity, and creates common goals.
  • States an action-oriented purpose - clarifies the purpose and importance of the message and the actions required or requested.
  • Organizes communication - follows a logical sequence, stresses major points and recaps information as necessary.
  • Presents a fact-based case - employs meaningful data and concrete examples; provides clear explanation of relevant facts and presents a well-prepared and logical case.
  • Adjusts to the audience - frames message in line with audience experience, background, and expectations; uses terms that are meaningful to the listener.
  • Engages the audience - keeps the audience engaged through use of techniques such as analogies, humor, illustrations, body language, and voice inflection.
  • Ensures clarity - seeks input from listener(s) to ensure understanding; presents message in different ways as needed to enhance understanding.
  • Seeks commitment to action - summarizes and asks for commitment to action


Leadership
  • Leads and influences team members without formal authority
  • Demonstrates a breadth of diverse leadership experiences and capabilities, including the ability to:
    • Influence and collaborate with peers
    • Develop and coach others
    • Oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
    • mentor new marketers, building a strong foundation of marketing capabilities for future success.
  • Represents the Rheumatology team in presentations to Senior Leadership, when necessary, clearly communicating business priorities/objectives


Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details:
  • Last Date to Apply for Job: September 22, 2021
  • Eligible for Employee Referral Bonus
  • Additional Locations: United States - Pennsylvania - Collegeville


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