Director, Planning, MEDIA LAB

ROLE SUMMARY

As part of U.S. marketing, the Media Lab leads paid media efforts across the Biopharma group. The team partners with brands on media strategies to reach patients and healthcare professionals (HCPs). Core to this is advancing and innovating new media options, evolving our mix, and continually improving existing channels. The new Media Lab structure includes Planning and Platform roles to enable deeper brand insights and digital subject matter expertise.

The Director, Planning role is responsible for developing media strategies to deliver brand goals, while also achieving innovation priorities. The insight driven media plans will be grounded in a deep understanding of brand marketing strategies, target audiences, and media trends.

ROLE RESPONSIBILITIES
  • Lead media strategy, tactical plan development, and implementation across several brands/initiatives
  • Develop media plan recommendations for patients and healthcare professionals (HCPs)
  • Develop optimal media mix based on goals, target insights, and media usage
  • Partner closely with brand teams during strategic planning, ongoing KPI assessments, evolving media mix, and innovation priorities
  • Regularly partner with cross-functional colleagues in Finance, Procurement, Analytics, etc. as needed during development and management of media plans/buys
  • Establish clear digital KPIs and continually optimize plans
  • Lead brand digital media reporting and insights
  • Manage brand media budgets and forecasting
  • Ensure strong partnership and performance with consumer and HCP media AORs
  • Partner with Planning and Platform media colleagues in shaping and delivering on innovation roadmap and sharing portfolio learning


QUALIFICATIONS
  • 10+ years of agency or client-side media/digital planning experience with leading advertisers (pharma not required)
  • Bachelor's degree required
  • Deep expertise in developing strategic media recommendations
  • Experience leading agency teams within an agency or client-side
  • Ability to work effectively and collaboratively in a team-based environment
  • Core digital planning and optimization expertise across display, programmatic, video, social, and search
  • Strong presentation skills, and ability to translate media concepts for a wide variety of audiences
  • Knowledge of media measurement norms, media industry standards, and evolving data/privacy landscape
  • Accuracy in managing complex and dynamic budgets
  • Deep understanding of media landscape trends, opportunities, and challenges
  • Track record of digital media innovation


Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Last Day to Apply: 17 September, 2021

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