Senior Art Director, Cooking, Marketing (Temporary Role)

Job Description

The New York Times is one of the world's most influential news organizations, with nearly 1,600 journalists and subscribers in every country in the world. The Times is known for independence, accuracy, depth and authority, and produces award-winning journalism, breaking news coverage, opinion and commentary along with deep databases of content and rich multimedia presentations.

Our marketing efforts play a crucial role in expanding our journalism's reach. We're looking for an exceptional art director to conceptualize and design marketing campaigns for New York Times Cooking, part of our Standalone Products Group. Cooking offers more than 19,000 expert-tested recipes, a digital Recipe Box, how-to videos and more. The team is focused on growing subscriptions as well as increasing engagement through world-class marketing campaigns.

Job Summary

The Senior Art Director will join a team that delivers exceptional work, and will be part of a fast-paced, in-house creative team. The candidate will work within the marketing creative team, but also collaborate with brand strategy, product and engineering. The work will showcase New York Times Cooking and its many features, recipes and contributors via marketing assets and engaging campaigns that use editorial photography, video footage, illustration, graphics, animation and text.

We're looking for someone who's motivated, who can perform at a high level and who is a master at working on multiple projects at once. You have a graphic design and user-experience background as well as a keen understanding of marketing. You are flexible and have a willingness to adjust strategies effectively. This is a temporary role to backfill the current Senior Art Director of Cooking during a planned leave from mid-October 2021 through mid-May 2022.

What You'll Do
  • Work from strategic briefs to execute on brand awareness, acquisition and retention for marketing initiatives.
  • Collaborate with strategists, marketers, writers and designers to create content at a level consistent with Times standards.
  • Act as a visual lead for Cooking, overseeing all projects and working with more junior designers to execute and deliver assets including email, digital banners, print, social campaigns, sales collateral and brand awareness campaigns.
  • Act as an art director of photo selection or potentially on-set photo shoots.
  • Continue to expand and strengthen the marketing visual toolkit, while staying true to the brand and its core values.
  • Partner closely with Cooking product designers to create visual consistency between Cooking's product marketing, brand marketing and editorial content.


What You'll Bring
  • Eight+ years hands-on experience in graphic design and marketing, translating strategy into innovative, high-quality concepts that are native to each platform and deliver results (brand affinity, subscription growth and engagement).
  • Energy, initiative, a good sense of prioritization and the ability to work under pressure in a fast-paced environment. You are able to see the possibilities beyond the scope of the assignment.
  • Excellent communication, strategic thinking, collaboration and presentation skills.
  • A passion and strength for articulating the strategic thought behind creative decisions to partners and across departments, some of which are unfamiliar with marketing, creative strategy and design.
  • Ability to engage with others (particularly junior team members) to cultivate an environment of learning and constructive dialogue about our work.
  • Curiosity, thoughtfulness and organizational skills, including a meticulous attention to detail.
  • Fluency with the software used in the creative process, including the full Adobe Suite, Sketch and/or Figma.
  • Bonus: A passion for food and cooking, especially as it relates to design, photography and marketing.
  • Bonus: Experience in product design and UX.


Education

B.A., B.F.A. or M.F.A. preferred.

Location

This position reports to a creative director in marketing and can be remote or N.Y.C.-based.

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.