Associate Director, Customer Marketing

Job Description

Subject to applicable law, all prospective hires will be required to demonstrate that they have been fully vaccinated for COVID-19 or intend to be vaccinated for COVID-19 by November 1, 2021, or qualify for a medical or religious accommodation to this vaccination requirement. Hired candidates who are not vaccinated by November 1, 2021, and who have not been approved for a legally-required medical or religious accommodation will be subject to disciplinary action up to and including termination of employment, in accordance with applicable law.

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.

The role requires an externally focused mindset, and this individual should be adept at understanding trends and advances in digital/technological capabilities, in order to innovate and develop tactics that leverage new and emerging technologies. Acting with agility and urgency, this individual will create and implement patient focused, customer-inspired solutions that also align to the Company's business objectives.

The Associate Director Marketing, Customer Marketing will serve as the subject matter expert on the retail strategy & customers and public health strategy, providing expertise to the brand teams, developing solutions based on brand and business priorities. This individual should possess the capabilities to assess the changing healthcare landscape and how it is affecting stakeholders and customers within public health and the retail care. They should be able to anticipate the needs of customers in the retail segment and understand how vaccines play a role in overall population health management.

As a strategic marketing role, this individual will make recommendations that will help shape the direction of the US Vaccines organization as evolution of public and retail healthcare segments evolve. The role will provide experience in marketing strategy development, innovative solution design and execution, cross-functional collaboration, and customer engagement.

Specific responsibilities include but are not limited to the following:
  • Conducting Public Health stakeholder/customer strategic planning exercises and analyses to identify new growth opportunities and defineMerck's vaccine engagement strategies
  • Ensure internal awareness, alignment, and coordination of a One Merck strategic engagement approach to key public health stakeholder/customers
  • Identification of resource needs and development of PHS&E resources and new capabilities.
  • Foster collaborative relationships across a number of departments and internal business partners (Brand Marketing Teams, Policy, Field Sales, Global Medical & Scientific Affairs)
  • Primary liaison to Hepatitis A brand team to ensure strategic alignment and development of solutions for retail segment.
  • Headquarter liaison for select retail accounts in support of Account Executive and when working directly with customer on agreed upon initiatives. Participate in key meetings with customers (in collaboration with the Account Team and HQ colleagues) to assess and identify customer needs and develop innovative actionable solutions that are aligned with organization strategies and policies.
  • In collaboration with the newly formed VPMT DET, lead development of portfolio resources to support business objectives and ongoing field activities.
  • Lead the development and updates to the Merck Adult Vaccine Program for Pharmacists on the site
  • Lead in the development of annual promotion plan for the retail segment, working closely with brand teams, customer operations, promotions, and sales teams to ensure actionable customer insights are incorporated into specific segment strategies.
  • Lead APhA conference planning as we prepare for the launch of new pneumococcal vaccines & anticipated new CDC Guideline as well as continued efforts to grow our mid-adult market for our HPV franchise.
  • Through the refinement of Pharmacist Personas, Archetypes and Journey Partner with the Pharmacy Innovation team to provide ongoing field support and actionable insights for the Field Sales Organization
  • Lead 1S 2022 planning for the Retail Pharmacy team
  • Assess and support opportunities with Independent Pharmacy Networks through collaboration with the Account Executive and external customers.
  • Coordinate Service Agreements, develop Statement of Work and Fair Market Value assessments in order to ensure timely execution. Manage process with customers & vendors as appropriate including all required legal, procurement, finance, and compliance reviews
  • Budget management and agency relationship management.
  • Ensure all activities are in alignment with applicable laws, regulations, company policies and ethical business practices in conjunction with internal Business Practice & Compliance and Medical-Legal-Regulatory review process.

  • Required: BA/BS
  • Preferred: MBA/MS

Required Experience & Skills:
  • Minimum of 5 years combined experience in healthcare, pharmaceutical or vaccine industry including: sales, marketing, market research, or sales/marketing support
  • 10-20% Travel

Preferred Experience & Skills
  • Strong strategic thinking skills, innovative mindset, and results-orientation

Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are ...

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for ...

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

No relocation

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:
Remote Work


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Number of Openings:

Requisition ID:R139501