Marketing and Communications - Digital Marketing - Senior Manager

Company Description

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to impact the future of the housing industry while being part of an inclusive team thriving in an energizing, flexible environment. Here, you will help lead our industry forward and make your career.

Job Description

As a valued leader on our team, you will play a role in developing strategy planning and overseeing the implementation of all aspects of content marketing in the consumer journey, as well as driving brand and business value with great digital experience design and content As a valued colleague on our team, you will work collaboratively with project managers, web designers, content publishers, and internal stakeholders to design and enhance our corporate web site and intranet site.

The Marketing and Communications - Digital Marketing - Senior Manager role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

· Oversee a team responsible for developing and implementing the digital content strategy to advance organizational objectives and goals for line of business.

· Guide the team in developing strategies and designs to build new audiences and scale to expand reach.

· Supervise website audits and identify action items.

· Establish and monitor parameters for developing and advancing the digital content strategy to advance organizational objectives and goals for line of business.

· Evaluate proposals for developing strategies and designs

· Partner with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging, and taxonomy.

· Lead the development and implementation of designs to build new audiences and scale to expand reach



Minimum Required Experiences

  • 6 years

Desired Experiences

· Expertise in developing websites for hosting via intranet or Internet, which may also include web design, web content development, scripting, and/or network security configuration

· Skilled in supporting, controlling, monitoring, and management of large, complex, and sometimes geographically-dispersed IT infrastructure and applications in order to optimize IT service delivery

· The group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict

· Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes

· Adept at managing project plans, resources, and people to ensure successful project completion

· The group of skills related to Product Testing including testing and evaluating software, usability testing, UAT, and using relevant product testing technology

· Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version

· The group of skills related to Information Retrieval including fact gathering, conducting focus groups and interviews, designing surveys, etc.

· Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas

· The group of skills related to Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.

· Working with people with different functional expertise respectfully and cooperatively to work toward a common goal

· The group of skills related to Product Development including designing products, developing product roadmaps, translating design requirements, prototyping, etc.

· Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI

· Ability to frame ideas as systems and analyzing the inputs, outputs, and process

· The group of skills related to Programming including coding, debugging, and using relevant programming languages

· Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand

· The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.

· The group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.

· The group of skills related to Performance Measurement including evaluating programs, evaluating vendors, and defining and measuring KPIs

· Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data

· Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS - N/A

· Determining causes of operating errors and taking corrective action


· Skilled in using a CMS to manage the creation and modification of digital content, preferably Drupal

· Skilled in CSS & HTML

· Skilled in using Adobe Creative Cloud, including Photoshop, Premier Pro, InDesign, Illustrator, Adobe XD, and Acrobat DC

· Skilled in InVision

· Experience using browser developer tools

· Experience using SharePoint

· Skilled in Tableau, Flourish

· Skilled in SauceLabs for testing

· Skilled in using BrightEdge SEO

· Skilled in Excel

· Skilled in Google AdWords

· Experience using Google Analytics

· Skilled in using Qualtrics

· Experience using Google Tag Manager

· Skilled in JavaScript, jQuery

· Skilled in Java

· Skilled in Coveo business intelligence (BI) platform

· Experience using Workfront Fusion

· Skilled in Bootstrap

Additional Information

The future is what you make it to be. Discover compelling opportunities at

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at